Diet Coke is trying to drum up excitement for the struggling soft drink by turning fan tweets into artwork displayed in unexpected places such as in magazines, on jewelry, and even on a mural in New York City. Called ‘ReTweets of Love’ and created by Droga5, the socially-driven campaign is meant to celebrate and surprise […]
True to its pioneering spirit and passion for innovation, Mumm is for the second time partnering with David Guetta. Sharing a passion for celebration that initially brought them together for the music video for David Guetta’s no.1 track Dangerous, Mumm’s next adventure with David Guetta brings us the first ever urban horse race. Maison Mumm […]
Under the Creative Direction of Juan Pablo Lufrano, Rafael Santamarina, and Ariel Serkin, Del Campo Saatchi & Saatchi present their latest work for Andes beer. The piece was directed by Diego Núñez Irigoyen from Agosto production company. Andes gathered all the most attractive men in Mendoza for a huge Saturday casting that lasted all night. […]
The Coffee Bean & Tea Leaf—the oldest and largest privately-held specialty premium coffee and tea retailer in the United States—announces the appointment of John Fuller as the new President and Chief Executive Officer. Fuller most recently served as President and CEO of The Johnny Rockets Group, Inc., for the past five years. During his tenure […]
Heineken announced a new partnership with experiential marketing platform, Gratafy, to give complimentary beers to consumers (21+) in key markets nationwide in the US via Facebook and Twitter. The campaign will connect fans in social settings through social media in Los Angeles, Chicago, San Francisco and Houston, by offering a free Heineken, Heineken Light or […]
Grey Goose vodka, known for celebrating the “World’s Best,” toasts to its longstanding US Open partnership with a premiere activation taking New York City by storm. For the first time during its partnership with the world-renowned tennis tournament, Grey Goose transforms Manhattan’s grid into a tennis court the size of the city, bringing the daytime […]
The Loire Valley is one of the most important wine regions in France and is home to some of the world’s best wines. To show off a number of the region’s favourite drops, wine expert and writer Tom Canavan recently hosted a wine tasting event. Guests were given the chance to sample six unique wines […]
John Dewar & Sons Ltd. announces the release of The Deveron single malt which hails from MacDuff distillery, located on the northern edge of Aberdeenshire. The new expressions of The Deveron 10 year-old, The Deveron 12 year-old and The Deveron 18 year-old have never been released before now and will be available from October 2015. […]
Molson Coors, one of the UK’s biggest brewers, is launching a new and enhanced version of Carling iPint, its leading FMCG app. Previously ranked as one of the top 25 all-time free apps for the iPhone, the iPint app will now include a new ‘Office Escape’ game, exclusive Carling content and a function that enables […]
McCann Buenos Aires is responsible for the latest campaign signed by Nesquik, created under an artistic approach that reflects the awakening of kids in a poetic way. This is a step in the direction of Nesquik establishing an emotional bond with mothers through the concept “You get them out of bed, Nesquik awakes them.” To […]