Bud Light drinkers might soon start singing out loud even if they don’t know the words, busting out all two of their dance moves, or taking the seventh inning stretch in the third inning, all because their bottles of Bud Light inspired them to do it. Starting on December 15, “The Perfect Beer for Whatever […]
Pepsi Max targeted unsuspecting commuters at London Bridge on November 4 with images of cyborgs, and dinosaurs suddenly appearing in front of them out of seemingly nowhere. The Time Tunnel stunt, from AMV BBDO, Grand Visual and Freuds, featured augmented reality and stereo projection to make the images appear in front of any passerby. This […]
The British are coming — and Tetley USA, a subsidiary of the Tetley Group and one of Britain’s most beloved teas, is celebrating the royal couple’s visit by giving teatime to the public. While the Duke and Duchess of Cambridge are stateside December 7-9, only a select few in the US will be invited to […]
Straying away from conventional, box-like tea packaging, Ecuador-based creative agency ACHU! Studio has designed a unique tea packaging concept that unfolds beautifully when in use. Named ‘Té Quiero Tea’, which phonetically means “I love you” and “I want tea” in Spanish, the lovely packaging “blooms” like a flower to unveil petals that each houses a […]
As part of the Johnnie Walker global responsible drinking programme, Join the Pact, the world’s leading Scotch Whisky said it was giving away 250,000 kilometres of safe rides around the world during the festive season to encourage people not to drink and drive. In Edinburgh Mika Häkkinen, former Formula 1 driver and Johnnie Walker Global Responsible Drinking Ambassador, […]
You may not know this, but soda brand 7up is owned by two different companies—while it is managed by Dr Pepper Snapple Group in the U.S, PepsiCo runs it for the rest of the world. After releasing a new 7up logo in 2011, PepsiCo has just announced an updated visual identity for the well-known soft […]
Hennessy V.S, one of the world’s leading Cognac brands, continues to break the mold with new national TV in the US and digital creative for the ‘Never stop. Never settle.’ campaign. This is the latest in Hennessy’s award-winning creative centered on the notion of pushing the limits of one’s potential, which uses the Wild Rabbit […]
Heineken introduced #SparkMyParty, a Holiday delivery service that brings holiday plus-ups right to your doorstep! The holidays are an important season to catch up and celebrate with your most important friends and family, and now Heineken, the best Dutch premium lager, is offering consumers a way to help make these holiday celebrations even more memorable. […]
MUMM House of Champagne launches the world’s first double screen music video for the track ‘Dangerous’, created with internationally acclaimed DJ David Guetta. This marks the first time the House has collaborated with an innovator from the music industry, whose music video brings to life the indescribable thrill and emotion of victory within Formula One. Directed […]
Chivas Regal, the luxury whisky brand owned by Pernod Ricard, has launched a series of web films to promote the partnership between Chivas 18 and the Italian design house, Pininfarina. Chivas18, which is targeted at a more design-conscious adult audience, has teamed up with Pininfarina to create an Ice Press. This device, which can be […]