VO|CO, the world’s first beverage to blend pure coconut water with premium vodka into a “ready to drink” cocktail, announced that supermodel Alessandra Ambrosio has signed on to be the official spokesperson for the brand. In her role as VO|CO spokesperson, Ambrosia will be featured in the company’s advertising campaign, marketing and social communications. “We […]
Michter’s Distillery, based in Louisville, Kentucky, is releasing a new, innovative American whiskey US*1 Toasted Barrel Finish Bourbon on a limited basis. Michter’s has a rich and long legacy of offering traditional American whiskys of uncompromising quality. With each offering aged to its peak maturity, Michter’s highly acclaimed portfolio includes single barrel rye, very small batch bourbon, single barrel […]
Tequila Cazadores, 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States, announced the launch of new packaging for its line of premium tequilas, coinciding with Mexico’s Fiestas Patrias celebrating the country’s independence from Spain in 1810. Created in 1922 by Don Jose Maria Banuelos in Arandas in […]
‘The Happiest Thank You’ is the latest feel good ad from Coca-Cola that will probably make you smile. Shot in the Philippines, it features several people talking about the acquaintances in their lives who often help brighten their days. They include a driver, a grocery assistant, a security guard, and parking attendant. Despite interacting with […]
Guinness took consumers behind the scenes of its 255-year-old brewery in a new TV ad campaign launched on September 15. The ad, which is filmed in Dublin, has been directed by award-winning filmmaker Philip Montgomery and narrated by Irish actor Cillian Murphy. It will run across the UK and Ireland until November, supported by social […]
Coca-Cola Great Britain and London Eye owner Merlin Entertainments have agreed a new commercial tie-up, which will see the drinks giant become the new sponsor of the attraction. The deal includes full naming rights, and the announcement on September 16, will see the attraction turn red to mark the new partnership. “We are delighted to […]
On September 12, Absolut celebrated its latest iteration of the brand’s Transform Today credo – Nights by Absolut – with a global series of events designed to infuse nightlife with creativity, and offer audiences uniquely one-of-a-kind artistic experiences. Launching in New York City last weekend, multi-platinum, Grammy winning producer and artist Zedd joined artists Vita […]
Baileys Coffee Creamers, the line of premium non-alcoholic flavored coffee creamers, announced the results of a new national consumer survey showing Americans continue to crave pumpkin spice. Of the nearly 4 in 5 U.S. adults who have tried pumpkin spice, over three-quarters (77%) of them like it, especially young female adults (84%). The survey results support […]
Dutch brewer Heineken said on Sunday it was approached by larger rival SABMiller about a potential takeover but that its controlling shareholder intended to keep the company independent. The maker of Heineken and Amstel beers said it consulted with its majority shareholder and concluded that SABMiller’s proposal was “non-actionable”. “The Heineken family has informed SABMiller, […]
Independent integrated agency LIFE has devised Coors Light’s latest on-trade activation, supporting the brand’s new #DontWait proposition. The tagline promotes the idea that ‘life is richer’ when you don’t wait. Coors Light has linked with Lastminute.com to offer amazing instant win experience prizes including indoor snowboarding, tandem bungee jumping, ice climbing and indoor skydiving. With […]