Coca-Cola Great Britain and London Eye owner Merlin Entertainments have agreed a new commercial tie-up, which will see the drinks giant become the new sponsor of the attraction. The deal includes full naming rights, and the announcement on September 16, will see the attraction turn red to mark the new partnership. “We are delighted to […]
On September 12, Absolut celebrated its latest iteration of the brand’s Transform Today credo – Nights by Absolut – with a global series of events designed to infuse nightlife with creativity, and offer audiences uniquely one-of-a-kind artistic experiences. Launching in New York City last weekend, multi-platinum, Grammy winning producer and artist Zedd joined artists Vita […]
Baileys Coffee Creamers, the line of premium non-alcoholic flavored coffee creamers, announced the results of a new national consumer survey showing Americans continue to crave pumpkin spice. Of the nearly 4 in 5 U.S. adults who have tried pumpkin spice, over three-quarters (77%) of them like it, especially young female adults (84%). The survey results support […]
Dutch brewer Heineken said on Sunday it was approached by larger rival SABMiller about a potential takeover but that its controlling shareholder intended to keep the company independent. The maker of Heineken and Amstel beers said it consulted with its majority shareholder and concluded that SABMiller’s proposal was “non-actionable”. “The Heineken family has informed SABMiller, […]
Independent integrated agency LIFE has devised Coors Light’s latest on-trade activation, supporting the brand’s new #DontWait proposition. The tagline promotes the idea that ‘life is richer’ when you don’t wait. Coors Light has linked with Lastminute.com to offer amazing instant win experience prizes including indoor snowboarding, tandem bungee jumping, ice climbing and indoor skydiving. With […]
Spanish creative agency Txaber has created a fun packaging design for beer that pairs the colour of each type of beer with its corresponding Pantone shade. Simply by looking at the outsides of these beer bottles and cans, one would know if the beverage they contain is bright yellow or warm brown. For instance, while […]
This Saturday, Sept. 13 is National Cachaca Day in Brazil! But there’s no need to rush to the store for decorations, the celebration is already taking place inside your drink, and everyone’s invited! Paulo Eduardo Dulla, a creative photographer from Sao Paulo state set out on a mission to capture soul of Cachaca 51 Caipirinha, […]
On September 12, Absolut will kick-off Nights by Absolut – the latest iteration of the brand’s Transform Today credo – with a global series of adrenaline-inducing events designed to infuse nightlife with creativity, and offer audiences uniquely one-of-a-kind artistic experiences. Beginning in Brooklyn, New York, Nights by Absolut will seek to embody the spirit of […]
Thanks to a new pilot from Anheuser-Busch running exclusively on Facebook, adults 21 and older in Denver and Chicago – and soon, the rest of the country – will be able to easily give their friends the best gift of all: beer. Bud Light Birthday and Buds for Buds debut September 9, with people on […]
Underage drinking among America’s youth is at record lows, according to the latest National Survey on Drug Use and Health. More than 1.5 million (1,525,000) fewer American youth between the ages of 12 and 17 years old — more than the entire population of New Hampshire — reported they consumed alcohol in the past month, […]