Poliakov Vodka unveils a fully-revamped new Flavoured range. Bypassing the prevailing “flavour fatigue,” Poliakov Vodka focuses on within-reach and familiar flavours. We all know those typical aromas, which will ring a bell to each and every one of us. Poliakov rises up to the challenge of upgrading classic flavours. While setting the standards higher than ever to […]
Coca‑Cola GB announced Jennifer Aniston will play a leading role in premium bottled water glaceau smartwater’s UK launch campaign, following the brands high profile London launch event last week. The actress is already the brand’s spokesperson in the United States and will provide the voiceover for the TVC and feature in the OOH and digital […]
Danish chocolate milk brand Cocio was targeting Bestival-goers with an experiential campaign designed to drive trial and increase awareness and engagement with the brand. The activity, led by Space, kicked off on September 4 and ran for the duration of the four day event. Cocio, created in 1951 in Denmark, is a chocolate milk drink […]
Keurig Green Mountain, a leader in specialty coffee, coffee makers, teas and other beverages with its innovative brewing technology, and The Coca‑Cola Company have expanded the companies’ innovative partnership to offer select beverages from the portfolio of The Coca‑Cola Company’s still brands in the Keurig hot brewing system in the United States and Canada. Honest Tea, […]
In April innocent launched our innovative new drinks range of super smoothies which combined the nutritional power of fruit and veg with seeds, botanicals, vitamins and minerals to make a refreshing option that is both tasty and healthy. The range has been so well received that the drinks will now be introduced in smart take […]
The California Milk Processor Board (CMPB), creators of got milk? and toma leche, is launching a new advertising campaign highlighting how a person’s future self is determined by the nutritional choices he or she makes today — starting of course with milk. Goodby Silverstein & Partners (GS&P), originators of the got milk? tagline, and Grupo […]
What’s a birthday party without a few friends? In recognition of legendary bourbon distiller Jim Beam’s 150 birthday, Jim Beam Bourbon is inviting anyone named Jim Beam (who is of legal drinking age) to join a once-in-a-lifetime birthday party at the world’s No. 1 bourbon’s historic distillery in Clermont, Kentucky. “If your name is Jim […]
Heineken, the nation’s leading upscale beer importer, will bring back the Heineken House to the 2014 US Open in its 23rd year of sponsorship. Located above the food village, the destination will provide an interactive retreat at the USTA Billie Jean King National Tennis Center, with live screenings of the biggest matches, entertainment, activities and […]
Grey Goose vodka announces the introduction of a groundbreaking new spirit – Grey Goose VX (Vodka Exceptionnelle) — in the US market. An exclusive edition of Grey Goose inspired by the spirit making traditions of its creator and Maître de Chai François Thibault, VX is masterfully finished with a hint of precious Cognac, resulting in a discerning new […]
Following a successful first year of Premier League sponsorship, Carlsberg launches ‘Take Your Seats’, a film that celebrates iconic moments from the competition’s opening weekends. “Carlsberg’s continued sponsorship of this league is a great asset for the Carlsberg brand and continues to cement its position as the beer of football,” says Mike Thompson, Marketing Director, […]