Courvoisier, one of the world’s leading luxury cognacs, announced the launch of its newest campaign: Exceptional Journey. Inspired by the rich legacy and heritage of the iconic Courvoisier cognac house, the Exceptional Journey campaign celebrates the path toward achieving excellence and recognizes individuals who have fully embraced the journey – and the lessons along the […]
A recent clinical study supports using a new, natural beverage to overcome “Post-lunch Dip Syndrome” (PLD). Backed by research at the Rambam Health Care Campus and the Technion medical faculty in Haifa, Israel, the new “WakeUp post-lunch waker” daily beverage helps alleviate after-lunch fatigue. The study, published in the Israel Medical Association Journal, showed that, unlike […]
With one sip of the delicious taste of Diet Coke, a long commute can feel like an urban adventure, and that unexpected Friday afternoon meeting might as well be an impromptu party. Since 1982, Diet Coke fans have been turning to the no-calorie sparkling beverage because they love its taste. And now, they can see […]
Jim Beam is excited to announce the winners of the Jim Beam “Single Barrel, Single Statement” Contest. Taking crowdsourcing to the next level by allowing fans to help co-create onto actual bottle labels sold in stores, Jim Beam Single Barrel Bourbon asked its fans to share personal “statements” – their wisdom for enjoying bourbon – […]
VOGA Italia announces the addition of Red Fusion to its collection of meticulously crafted, strikingly packaged wines. Imported from Italy by Enovation Brands, Red Fusion reflects the VOGA Italia mission to produce distinctive, high-quality wines for the modern wine consumer. Made from a blend of 65% Zinfandel and 35% Cabernet Sauvignon from Salento, known as […]
Bath creative agency Mr B & Friends has completed the packaging design, naming, brand strategy, and website design and build for client Fourpure. The highly acclaimed craft brewery, producing internationally inspired speciality ales, is located in Bermondsey, London, and was started by brothers Daniel and Thomas Lowe. Steve Richardson, Creative Director and Partner at Mr […]
Starbucks is testing a new drink that will appeal to both coffee and beer lovers that is only available in selected markets. The new Dark Barrel Latte adds flavored syrup to espresso and freshly steamed milk, it will mirror the taste of dark beers like Guinness. The drink will be topped with whipped cream and […]
Famous for driving of a different kind, two-time world drivers’ champion and Johnnie Walker Global Responsible Drinking Ambassador, Mika Häkkinen, took time out from the Singapore Grand Prix to reveal that he’ll be at this year’s Ryder Cup in Gleneagles to encourage 25,000 golf fans to Join the Pact and commit to never drink and […]
Starbucks has released three new ads that share a simple yet poignant message—“Sometimes the best way to connect is to get together.” Created by ad agency BBDO, each of the ads starts with an intimate conversation presented in a series of texts and emojis amidst background sounds of buzzing coffee machines and indiscernible chatter. The […]
Supermodel and actress Rosie Huntington-Whiteley and Coca‑Cola celebrated the launch of Coca‑Cola Life, a brand new lower-calorie cola which is sweetened from natural sources, and contains a third less sugar and a third fewer calories than regular cola. Sweetened with a blend of sugar and naturally-sourced stevia leaf extract, Coca‑Cola Life contains 89 calories per […]