Research released reveals that Great Britain is the most likely nation in Europe to opt for an abbreviation of our names or a nickname. Women are more likely to shorten their name (27%) whilst men prefer to opt for a nickname (15%, compared to 4% of women). According to the findings, commissioned by Coca‑Cola as […]
Paris-based designers Sergio Alonso and Sebastian Piacentini have created several striking posters for Coca-Cola’s ‘Open Happiness’ Campaign. Full of intricate details, each poster also comes with a specific theme, such as ‘Cats & Birds’, ‘Grooms & Brides’, and ‘Athletes & Trophies’. Check them out below:
This September, Arnold Furnace wants to celebrate Mr Jack Daniel’s birthday in style, and in turn give his friends a gift they definitely won’t forget. Because no-one knows his exact date of birth, (Mr) Jack’s birthday is always celebrated for the whole of September. This year involves an ambitious project in “The Bar That Jack […]
Coca-Cola Enterprises has created a virtual assistant as part of a new digital shopper marketing trial to engage retailers and drive awareness of its 2014 ‘Share a Coke’ campaign. The assistant, called Isabelle, will be used to update retailers visiting Dhamecha cash and carry depots in London on the drinks company’s summer plans for the […]
Love has developed the new Haig Club whisky offer for Diageo, aiming to create a ‘stylish’ whisky. According to Love executive creative director Dave Palmer, the Haig Club project developed from innovation and strategic work the consultancy was carrying out for Diageo. Love has worked with Diageo on projects including the Johnnie Walker Houses in […]
Americans just don’t seem to appreciate a pint of black, creamy Guinness. Volume sales of the Irish stout in North America fell 6 percent in the 12 months ended June 30, reported Guinness maker Diageo, following a 2 percent decline a year earlier. Among other efforts to revive Guinness sales—including the “Made of More” ad campaign—Diageo is introducing […]
Two Leaves and a Bud Tea Company celebrates its 10th anniversary in 2014. The company is acknowledging this milestone with a refreshed look and new packaging that references its roots as a small, independent, Colorado-based brand. The changes began earlier this year as the company, which had shortened its name to “Two Leaves Tea Company” […]
For more than 150 years, Bacardí has been a brand with incredible stories to tell. Since 1862, the Bacardí family has faced earthquakes, fire, revolution, prohibition, and exile, none of which could tame their irrepressible spirit. To bring these stories to life, Bacardí has collaborated with two of the most iconic names in the world of graphic […]
Redd’s is introducing Redd’s Wicked Apple, the first refreshingly hard ale of its kind. At eight percent alcohol by volume, Redd’s Wicked Apple is a hard ale that amplifies Redd’s crisp apple flavor for an experience that starts strong and finishes smooth. “Redd’s Wicked Apple was created to provide a refreshing alternative to drinkers during […]
Westons Cider has engaged Brand on Shelf (BOS) to develop a new look for its Stowford Press brand. In a bid to drive brand stand out and differentiation against an extensive backdrop of cider brands, Westons Cider turned to BOS for a new on-trade packaging design. Ian Lewis, head of marketing at Westons Cider, said […]