The world’s first super premium luxury vodka, Belvedere Vodka, is thrilled to announce an extension to their highly successful Know The Difference campaign, titled Unlearn / Relearn. This campaign allows consumers to rediscover the flavor and taste of a high quality vodka, while debunking myths that have previously surrounded the vodka category. Consumers have been […]
Space has been working with No. 1 Italian beer brand Birra Moretti to create a campaign that celebrates the brand’s authentic Italian heritage and develop its associations with food occasions. ‘The Moretti Movement’ reinforces the brand’s values and principles of enjoying good food and beer with family and friends through authentic Italian events and on-trade […]
Budweiser’s celebrated Super Bowl ads, “Puppy Love” and “Hero’s Welcome,” have received Emmy nominations in the Outstanding Commercial category. “It’s a tremendous honor to be nominated by the Academy of Television Arts & Sciences and an even greater recognition to garner two of five nominations in the category,” said Brian Perkins, vice president, Budweiser. “Not […]
PepsiCo will hit another grand slam at this year’s 85th Major League Baseball All-Star Game at Target Field to celebrate with players and fans in the Minneapolis region. PepsiCo, a more than 15-year partner of MLB, is the exclusive non-alcoholic beverage, sports fuel and salty snacks sponsor of the league. “All-Star Week is a huge […]
The Coffee Bean & Tea Leaf continues on its path toward accelerated growth as it launches the most significant and comprehensive advertising campaign in the brand’s history. As part of a brand investment strategy, the initiative targets millennials through radio, outdoor, digital video, banner ads, and sentiment-driven social media placements that invite customers to “Keep […]
Acqua Panna, the Italian mineral water beloved by Florence’s powerful Medici family, has been re-styled to reflect the water’s Tuscan roots, as it marks 450 years of history. The water now carries the northern Italian region’s Tuscany Taste logo, an honour that, until now, has only been bestowed upon famous local wines. The new label […]
A lifelong dream to market a Yorkshire liqueur has finally come true. Sir James Aykroyd, who lives in Birstwith, North Yorkshire, has revived Brontë Liqueur, a tipple he first discovered some 40 years ago during a business trip to Paraguay, South America. As a proud Yorkshireman, with strong family connections to the Brontë Parsonage Museum, […]
Heineken has unveiled @wherenext, a revolutionary new digital experience part of the fully-integrated global campaign, ‘Cities of the World’. The Twitter-based @wherenext service aims to help consumers explore new experiences of their cities, using a brand new and innovative social tool. The digital experience of the ‘Cities of the World’ campaign marks a milestone in […]
This summer, on the fifteenth anniversary of Starbucks Frappuccino in the UK, Starbucks is introducing an addition to the Frappuccino line-up with a new yoghurt version. With tastes evolving as Brits look for new ways to excite their palate, Starbucks is introducing its Yoghurt Frappuccino as a twist on the world famous original Frappuccino recipes. […]
Campari is officially unveiling the Hollywood actress Eva Green as the star of the 2015 Campari Calendar. The stunning French born actress will take the lead role in this year’s iconic Calendar, entitled ‘Mythology Mixology’, which is dedicated to celebrating Campari’s colourful history and the intrinsic stories linked to twelve of its best-loved classic cocktails. […]