The Board of Directors of Bacardi Limited, the largest privately held spirits company in the world, announced the appointment of Michael J. Dolan as Interim Chief Executive Officer (CEO), effective immediately. Mr. Dolan has been a member of the Board of Bacardi Limited since 2009. Mr. Dolan most recently served as Chairman and CEO of […]
COCOZIA, the fast-rising name in coconut water market, is expanding its reach onto Earth Origins Market, creating a perfect match for the health conscious, earth-friendly neighborhood market. Earth Origins Market customers will now be able to experience how pure and delicious organic coconut water can be. Since its launch in 2013 COCOZIA Organic Coconut Water […]
For over a decade, LeBron James has made a massive impact on the basketball court, and this summer, he is partnering with Sprite to change the game off the court for four deserving fans. Through the Sprite 6 Mix by LeBron James #ChangeTheGame contest, Sprite will award an aspiring musician, a visual artist, an entrepreneur […]
Stella Artois Cidre, the UK’s best-selling premium apple cider brand in the off-trade is bringing a new Raspberry variant to UK consumers from this month. Available across both on and off trade, new Stella Artois Cidre Raspberry will be available in 500ml and 330ml bottles. The new Stella Artois Cidre Raspberry has been carefully crafted […]
In response to the booming bourbon industry sweeping America, Refresh Glass, a company that creates drinking glasses and home décor items from empty wine bottles, launches a signature bourbon glass. Bourbon and whiskey drinkers everywhere can enjoy chilled bourbon with little dilution. As part of their 10 Million Bottle Rescue Mission, Refresh Glass collects over […]
Guinness, the Diageo-owned stout brand, is looking for an agency to work on its global creative account after parting company with Saatchi & Saatchi. The appointed agency will work on the flagship Guinness brand platform, “made of more”, focusing on digital and shopper executions. Guinness has shortlisted agencies ahead of a pitch. Saatchi & Saatchi […]
The Pernod Ricard-owned single malt whisky brand The Glenlivet has appointed MRY UK, part of the DigitasLBi family, as its global social CRM agency of record. The appointment follows a three-way competitive pitch. MRY UK will now partner with The Glenlivet to develop and execute a socially-led digital strategy which aims to make The Glenlivet […]
The British Museum is home to about 8 million pieces of work that illustrate and document the story of human culture. A Starbucks store across the street from the central London museum is home to a much smaller display of a French artist’s work. Gabriel Nkweti’s canvas is a grande-sized Starbucks paper cup. He’s been […]
Heineken has unveiled its latest global campaign, “Cities of the World,” aimed to inspire people to get outside of their daily routines by unlocking the secrets of their cities. The fully integrated campaign includes a 60 second television ad and first of a kind, limited-edition Heineken bottles. The latest TV ad, “The City,” is the […]
Stella Artois, the premium Belgian beer brand, launched a campaign to shine a global spotlight on the men and women whose quiet commitment to excellence makes world-class events possible. World-class events are united by the care in every detail of their preparation and delivery, just like the care that goes into Stella Artois. Dubbed World’s […]