Did you know that when Coca-Cola first launched in the 1800s, it contained cocaine? This ingredient was only removed in 1903 due to growing hostile sentiment about the drug. This controversial heritage was naturally downplayed when Coca-Cola gave itself a wholesome image—however, a new ad campaign that appears to embrace this aspect of the company’s […]
Bacardi Limited announced that it has pioneered a new auditing method that accurately measures performance and progress against key environmental sustainability objectives. Called BEST – Bacardi Environmental Sustainability Tracking – the new system represents an innovative best practice in assessing a variety of metrics typically included in sustainability initiatives. Bacardi Limited, the world’s largest privately […]
Martini, the world’s leading vermouth and best-selling Italian sparkling wine, in partnership with Williams, announced a multi-year agreement that unites two of the most iconic brands in Formula One racing, creating Williams Martini Racing. The announcement was made during an event held here, as part of the 2014 team launch. “We are thrilled to welcome Martini […]
Jagermeister launches its first-ever mobile app that cures the Fear of Missing Out syndrome (FOMO) many people experience when they are unable to participate in a night out with friends. Millennials across the country have active social lives, and they enjoy sharing their experiences with their vast digital networks. Jagermeister, the 7th largest premium spirit […]
https://www.youtube.com/watch?v=CuXsIdf53dY Budweiser, the official beer sponsor of the 2014 FIFA World Cup Brazil, unveiled an all new partnership with FOX Sports for a groundbreaking documentary series showcasing six of the most unique football stories from around the globe. The new series, which will air in more than 55 countries around the world, is part of […]
Continuing to grow its family of delicious, functional beverages, KeVita Sparkling Probiotic Drink, recently named one of the 25 Most Innovative Consumer and Retail Brands by Forbes, is proud to announce the launch of three new flavors: Blueberry Cherry, Tangerine, and Hibiscus Berry Daily Cleanse. “Making healthy decisions shouldn’t mean that you need to compromise […]
Following widespread reports that the “got milk?” slogan has been shelved, the California Milk Processor Board (CMPB), its creator, wants to remind us all that the tag line and campaign are very much alive and thriving in California. Conceived by agency Goodby, Silverstein & Partners for the CMPB in 1993, “got milk?” became so successful […]
The popular Bud Light Lime Ritas franchise is doubling. The brand is introducing two new permanent flavors – Mang-O-Rita and Raz-Ber-Rita – as the third and fourth flavor profiles in the Bud Light Lime Ritas family, which also launched a fifth flavor – Bud Light Lime Cran-Brrr-Rita – as a limited-time season offering in 2013. […]
Heineken, the official beer sponsor of the Tribeca Film Festival, announces #15secondpremiere, a social call-to-action that challenges people to get outside their comfort zone at TFF. From now until 11:59pm EST on Friday, March 7th, Heineken is accepting film pitches via Twitter and will select one to produce as an epic 15-second short to premiere […]
Launching nationally this month, Smith & Forge is a hard cider fermented in the tradition of days gone by. With a rich amber color, 6% alcohol by volume (ABV), a distinct, not-too-sweet taste and a fantastically crisp finish, Smith & Forge is built to refresh. “There was a time when more hard cider was consumed […]