Stella Artois, the premium Belgian beer brand, launched a campaign to shine a global spotlight on the men and women whose quiet commitment to excellence makes world-class events possible. World-class events are united by the care in every detail of their preparation and delivery, just like the care that goes into Stella Artois. Dubbed World’s […]
In a world that is currently obsessed with craft coffee, instant coffee is probably not the coolest thing to be drinking right now. To breathe new life into its signature product, Nescafé has created the “Alarm Cap”—a 3D-printed coffee jar lid that doubles as an alarm clock. Made in partnership with creative agency Publicis Mexico […]
Gatorade announced the launch of “Unreal Around the World,” a contest that encourages entrants to demonstrate how their training and hard work translates to unreal performance on the pitch. Winners of “Unreal Around the World” will receive a once-in-a-lifetime global football experience at some of the world’s most iconic clubs, including FC Barcelona, AC Milan, […]
Coca-Cola continues to play with mini format of its cans in the new promotional effort. To promote the tiny version of the regular packaging, the soft drinks giant installed mini kiosks in the cities of Germany. The project, developed by Ogilvy & Mather Berlin, was designed to impress the passers-by with a resized version of […]
The skies were filled with red boxes of happiness as remote-controlled #CokeDrones took flight, dropping off refreshment and words of encouragement to more than 2500 guest workers around Singapore. The project, conceptualized by Ogilvy & Mather Singapore (O&M) for Coca-Cola Singapore and supported by non-profit organization Singapore Kindness Movement (SKM), delivered thousands of cans of […]
“Wheely’s Café” is developed by the Nordic Society For Invention and Discovery for the sole purpose of “making the world better, one pedal at the time”. In addition to being the “world’s smallest café”, Wheely’s is also the “world’s cheapest franchise”. Aspiring café owners would only need to fork out US$3,000 to be part of […]
Pepsi announced the Pepsi Beats of the Beautiful Game album, an exclusive collection of 11 anthemic songs and companion short films, or ‘filmtracks,’ that capture the indelible international spirit, sights and sounds of the world’s most popular game – football. The visual album will unite chart-topping musicians with award-winning directors to showcase the inextricably interwoven […]
Patrick Léger, Cellar Master of the House of CAMUS, signs the first presentation to the market of this masterful 40-year Cognac -latest creation in the CAMUS Rarissimes range. Each aroma is expressed freely, lengthening into candied fruit notes with a touch of oak. The palate gives off the entire flavor from fruit to oak, not […]
Mountain Dew announced that it is bringing fans around the world closer to the excitement of the summer’s most eagerly awaited blockbuster, 20th Century Fox’s X-MEN: Days of Future Past, with an international, fan-focused digital program – “Unleash Your X.” The “Unleash Your X” campaign brings the digital Dew Nation exclusive video content: compelling behind-the-scenes […]
Danish coffee brand Grower’s Cup has come up with a convenient way to brew a warm cup of Joe. Created by managing director Ulrik Skovgaard Rasmussen, “The Coffeebrewer” is a product that is shaped like a disposable bag. The bag contains coffee filters and a French press, and all one has to do is simply […]