Claiming the integrity of Tennessee whiskey is “under attack” Brown-Forman‘s Jack Daniels asserts the only way for Tennessee whiskey to be a “premium product representing a world-class standard and utmost quality” is for it to be aged in new oak barrels. Interestingly, according to the website of Brown-Forman owned Early Times whiskey, the brand is […]
Mountain Dew announced an official international-wide partnership with 20th Century Fox’s X-MEN: Days of Future Past, this summer’s most eagerly awaited blockbuster, signaling the start of a robust campaign that will see Mountain Dew bring fans around the world closer to the film. With a star-studded international cast including Hugh Jackman, James McAvoy, Michael Fassbender, Jennifer Lawrence, Halle Berry, Ian McKellan and Patrick Stewart led by Director Bryan […]
Coca-Cola has partnered with Austrian wine glassmaker Riedel to create a glass that is meant to make its soda taste better. 30 employees from Coca-Cola’s public relations and marketing departments, a panel of taste testers from the soft drink company, as well as wine and beer taste experts were involved in a sensory workshop held […]
Budweiser, the official beer sponsor of the 2014 FIFA World Cup Brazil, revealed the next components of its fully integrated, global content series as part of the brand’s Rise As One FIFA World Cup campaign, beginning with the digital debut of their first 2014 FIFA World Cup Brazil television advertisement entitled, Believe As One. Centered […]
Here Design has refreshed the identity for rum brand Bacardi – creating a new take on the bat icon that draws on its 152-year heritage. The bat has been the brand’s symbol since Bacardi’s foundation in 1862 in Cuba, by Spanish-born entrepreneur Don Facundo Bacardi Masso. The bat was introduced, according to Bacardi, when Bacardi […]
Internet sensation the “Miracle Machine“, the first affordable wine making device for the home, is not a real device – it is just a piece of wood. The fictitious miracle, fronted by wine entrepreneurs Kevin Boyer and Philip James of CustomVine, has generated extensive media coverage around the world since its unveiling nearly two weeks […]
http://www.youtube.com/watch?v=rA_kv1Uh3s0&feature=youtu.be Mountain Dew announced the launch of Green Label Studios: Open Call – a first-of-its-kind nationwide content project inviting content creators of all genres to submit their best work for the chance to win the gig of a lifetime: a $250,000 production grant to create content for Green-Label.com, a digital hub created by Mountain Dew […]
http://www.youtube.com/watch?v=zy9RpsUYyq8 Ever been to the cinema and quietly frowned upon fellow members of the audience who munch loudly on popcorn, or noisily slurp their drinks? Well Saatchi & Saatchi Denmark came up with a unique alternative to the annual ads created by Coca-Cola reminding the audience to be quiet during movie screenings, which made some […]
Japanese studio Nendo reinterpreted the Starbucks’ classic white coffee mug adding a graphic to the base, so when the mug is drying or being stored upside down, it looks as though it’s actually full. The new collection plays with Starbucks’ view of seeing the world as half-full, never half-empty. The mug will be available in […]
Starbucks announces an enhanced mobile app for Apple’s iOS which will allow customers to tip their baristas directly from the Starbucks for iPhone app. Beginning March 19, customers using Starbucks App for iPhone in the U.S., U.K. and Canada will experience a streamlined design and easy access to their account and My Starbucks Rewards information. In addition, customers […]