Coca-Cola’s #LetsEatTogether Campaign Blends Live Tweets into a TV Ad

Coca-Cola’s #LetsEatTogether Campaign Blends Live Tweets into a TV Ad

Playing with live tweets can be a lot like snake handling. Sometimes, you get a miracle, and at other times, you get a venomous bite. In 2009, Skittles, part of the Mars Corporation, transformed its homepage into a portal that featured a live Twitter feed. The feed updated in real-time and integrated with content from […]

Red Bull’s Titanic Advert Prompts Complaints to the ASA

Red Bull’s Titanic Advert Prompts Complaints to the ASA

Red Bull’s latest advertising campaign, implying that those killed on the ill-fated maiden voyage of the Titanic could have survived had it carried the energy drink, has prompted complaints to the Advertising Standards Authority (ASA). The animated advert, originally released in Germany at the beginning of this year, has been adapted for a UK audience […]

Lipton Brews Up New Social App

Lipton Brews Up New Social App

Lipton Tea, America’s favorite tea brand, has announced the introduction of its new hot and iced tea varieties now available in K-Cup packs for Keurig K-Cup single cup brewing systems. To celebrate the launch, the brand is releasing the Lipton K-Scope app – an interactive application available on Lipton’s Facebook page. Just as Lipton K-Cups […]

hint, Inc. & Michelle Obama Encourage America to Drink More Water, More Often

hint, Inc. & Michelle Obama Encourage America to Drink More Water, More Often

hint, Inc.‘s founder and CEO, Kara Goldin continues hint water’s endless dedication to healthy living by joining forces with the Partnership for a Healthier America (PHA), including honorary chair First Lady Michelle Obama, to launch an initiative to encourage everyone to drink more water. The landmark effort hopes to encourage people to make a simple […]

Coffee Company Offers Food Pairings To Better Bring Out The Flavor Of Your Cuppa

Coffee Company Offers Food Pairings To Better Bring Out The Flavor Of Your Cuppa

Copenhagen-based specialty coffee company Coffee Collective recently started offering food menus that go with each of its specific coffee, much like the food pairings that restaurants do with their wine—these coffee-food menus typically consist of sourdough bread, butter and a special jam with a side of cheese or cured meat. The idea for such coffee […]

World’s Largest FIFA World Cup Trophy Tour by Coca-Cola & FIFA Kicks Off in Rio

World’s Largest FIFA World Cup Trophy Tour by Coca-Cola & FIFA Kicks Off in Rio

In a tour spanning more than 92,000 miles, Coca-Cola and FIFA will take the iconic FIFA World Cup Trophy on its longest journey to date. Announced on September 12, the route for the highly anticipated 2014 FIFA World Cup Trophy Tour will give more than one million people around the world the chance to experience […]

MPC’s Seductive Snakes for Smirnoff

MPC’s Seductive Snakes for Smirnoff

http://www.youtube.com/watch?v=6aLpAVk5u3Y Created by Mother London to launch the new Smirnoff Apple Bite signature serve, the intriguing spot features a quintessentially Smirnoff world of temptation and mystery. Johnny Hardstaff directed the spot, devising a timeless otherworldly bar where everything isn’t quite what it seems. MPC provided all VFX, including the creation of multiple CG snakes. MPC’s […]

Grant’s Whisky Offers Customers Chance to Claim Historic Newspaper Front Page

Grant’s Whisky Offers Customers Chance to Claim Historic Newspaper Front Page

Grant’s Whisky is launching an on-pack promotional campaign offering customers the chance to get a reprint of the front page of a national newspaper from any historic day in the last century. The campaign was created by Bray Leino and a brand partnership with Historic Newspapers devised. Each bottle gives customers to chance to claim […]