http://www.youtube.com/watch?v=RRxbr4eAkTg The creatives at McCann, Chile have come up with a way to help Coca-Cola promote a healthier lifestyle. A taxi was equipped with a bicycle pedal attached to a machine which calculated the discount the passenger was entitled to as he pedaled. If the passenger stopped, the discount would decrease, somehow making exercise a […]
Pernod Ricard has launched its first ecommerce hub in the UK to capitalise on returning customer spend across the region, a move that follows similar recent announcements from rivals Diageo and AB InBev. Drinks maker unveils first UK online store in time for key Christmas trading period. The Sipstor, dubbed an online “drinks boutique” by […]
The UK’s No 1 Modern cider maker Bulmers and global social media agency We Are Social will launch a Facebook campaign this week, to remind fans about the fresh apples that are used to make Bulmers cider. http://www.youtube.com/watch?v=ReFvD19O1kM The Harvestimator, which launches this week on the Bulmers Facebook page, aims to extend Bulmers’ following on […]
Purity Vodka, the world’s most awarded ultra-premium vodka, received top-honors at The 2013 Spirits Business Vodka Masters Competitions which were announced at a special event at the Carlton Beach Clubin Cannes, France on Monday October 21. The Spirits Masters are a series of competitions where medals are awarded based on blind tastings by a panel of […]
Coca-Cola partnered with Dr Romanelli, aka DRx, to debut a fashion line inspired by Coke branded clothing found in vintage stores and flea markets. Romanelli is renowned in the street fashion arena, and his designs are trademarked by his vintage, rugged, street aesthetic. The high-end ‘Coca-Cola by DRx’ collection includes bomber jackets, biker jackets and […]
Jose Cuervo has announced a partnership with Selfridges to celebrate the iconic Mexican festival Day of the Dead. The tequila brand has collaborated with creative luminary Lauren Baker to unveil a window concept in Selfridges London Oxford Street store, as well as launching a limited edition bottle and holding a series of skull workshops led […]
With the National Association of Convenience Stores (NACS) show returning to Atlanta for the first time since 2010, executives from Coca-Cola didn’t have to travel very far from the company’s downtown headquarters to the show’s location at the Georgia World Congress Center. That was probably a good thing considering that they certainly had their hands […]
BBDO has launched an exciting new campaign in partnership with Starbucks China, to encourage people to take time away from their busy lives to engage in real conversations. Starbucks China is seen as aspirational, authentic and international; a place to connect with others in a meaningful way. With this in mind Starbucks paired up with […]
A potentially seismic change in advertising around sports may be heralded after a report commissioned by the Salvation Army found that more than two thirds of Australians want to ban alcohol advertising in sport. 67.2 percent of over 1000 polled said alcohol sponsorship should be phased out. The survey was undertaken as part of the […]
Costa, one of UK’s favourite coffee shop, announced that it will be opening a new store within Heathrow’s Terminal 2: The Queens Terminal in June, 2014. With an investment of close to £1 million, the 3,000 sq ft store located in international departures will be a unique store design in the Costa estate. With coffee […]