Ever seen a product so appealing that it seems like it leaps out of the shelf towards you? Well that is the appeal Williams Murray Hamm (WMH) wanted to capture in their latest brand concept for Purity Soft Drinks. Purity has high hopes for it’s ‘JuiceBurst’ brand and now they have an innovative, one-of-a-kind concept […]
Some of the leading names in the Tea industry have joined an alliance to address sustainability issues in the industry. The Tea 2030 project will be facilitated and managed by global sustainability non-profit Forum for the Future. Companies like Tata Global Beverages, Unilever, Yorkshire Tea and Finlays have backed this initiative. Other participants also include […]
The entry lines for the 15th annual FAB awards are now open. The award function, which has steadily gained a strong reputation over the years, is an international programme focused entirely on work done for Food and Beverage brands. It recognises the critical contribution that outstanding creative work makes to build brands. Rewarding the leading […]
A look at the effectiveness of the Government TV campaign targeting obesity after supermarkets agree voluntary 'traffic light' food labelling.
Obesity is a serious concern for the United Kingdom, with as much as two-thirds of men and almost as many women now being overweight, according to an NHS report. In England 24% of men and 26% of women are obese, while 65% of men and 58% of women are either overweight or obese. These figures […]
As 2012 comes to a close its time to look ahead and plan for a new year. So with that in mind here is a list of trends to look out for in 2013 courtesy JWTIntelligence. Allergen-Free With food allergies rising worldwide — a 2011 study found that as many as 1 in 12 […]
Nutrition and the Biology of Human Ageing: Nestlé Research Center, Lausanne, Switzerland Over 150 scientists and healthcare professionals met at the Nestlé Research Center on 18-19 October 2012 for the 9th Nestlé International Nutrition Symposium. This year’s symposium put the spotlight on human ageing. More people are living longer than ever before. The WHO reports […]
Nestlé has invested in a new production line at its factory in Jamaica which makes Supligen, a milk based drink enjoyed by consumers across the Caribbean. Supligen is a fortified nutritional meal supplement, marketed as a sustained energy release drink for Caribbean consumers since the late 1970s. It contains Actigen-E, a blend of complex vitamins, […]