Pepsi is partnering with reigning CMA Entertainer of the Year and Grammy nominated artist Blake Shelton to kick-off summer 2013 by inviting fans to join Pepsi for an “Iconic Summer” to remember. With the launch of www.iconicsummer.com, Pepsi will offer consumers fun summer rewards and unparalleled access to great music and great summer events, including: […]
For those looking for a new way to network in and around the Silicon Roundabout and digital Shoreditch area, a new beer festival called Tech City Beer Fest is being launched by the brew Co-working Spaces. The beer festival takes place on Tuesday 18th June from 6.30 – 9pm at Arch 402 in Shoreditch, London. […]
Mexican lager Sol is rolling out a new identity, which launches in the UK this summer. The Heineken-owned lager has been rebranded by WPP consultancy VBAT, which has offices in The Netherlands and Mexico. The new designs feature a long-necked bottle, with illustrations featuring the sun (‘sol’) and the brand’s strapline Espiritu Libre desde 1899 […]
Mexican energy drink Gladiator has created a can that it claims can also act as a “Flash Drive”. If you’re wondering quite how this is possible, while the “Gladiator USB can” is not exactly a USB, it does feature a packaging innovation that gives the user storage when they need it. Users are directed to […]
One normally thinks of concrete as a material used in construction, but Hungarian design team Remember The Lion has used this unlikely material to coat the surface of beer bottles. During a house renovation, these designers dipped a bottle into some leftover cement, which left an interesting surface when dried. Since then, the collective has […]
Alcohol Justice joined with the Los Angeles Coalition to Ban Alcohol Ads on Public Property today to thank the L.A. City Public Safety Committee and its Chair Mitchell Englander for moving to create an ordinance to ban alcohol ads from L.A. city-owned or controlled property. The motion had been held-up in the committee since the […]
This summer, San Francisco-based SKYY Vodka, the number-one premium vodka made in America, will launch an exclusive and stylish SKYY Vodka American Beauty Bottle designed by popular US contemporary swimwear line L*SPACE Swim. Available for a limited time during the summer months and perfect for celebrating the Fourth of July, the iconic cobalt SKYY Vodka […]
Coors Light is on a mission to refresh the most people this summer and is pulling out all the stops to do it. Whether delivered by beer vending machine or dog sled, Coors Light is using cool and unexpected ways to arm as many legal-drinking-age consumers as possible with the World’s Most Refreshing Beer. It […]
[evp_embed_video url=”https://www.fabnews.live/wp-content/uploads/2013/05/61715_0521.mov”] BACARDÍ, the world’s best-selling and most awarded rum, launches a new marketing campaign, “Vivimos,” in celebration of the brand’s storied origins in Cuba. A pioneer in rum-making and key player in Cuba’s fight for independence starting in the late 1800s, BACARDÍ rum’s founder Don Facundo Bacardí Massó and other revolutionary family members […]
A newly launched consumer education campaign called Be Berry Aware is helping consumers identify high quality cranberry juices that pack the nutritional benefits they have come to expect from this flavorful beverage. Most people know that cranberries have a multitude of health benefits, but many consumers don’t know which cranberry juices actually have a significant […]