Antarctica Beer: Turning Beer into Train Tickets

Rio de Janeiro’s Carnival is always an outrageous and happy affair. People dress up and they drink and often they drive home—which is exactly what the main-sponsor of the event, Antarctica beer, hoped party-goers would not do. Working with Brazil’s Almap BBDO, they came up with a creative and socially responsible advertising concept called the […]

Melitta Debuts Latest in Single-Serve Coffee

Melitta Debuts Latest in Single-Serve Coffee

Melitta USA, a brand well-recognized for exceptional quality in all aspects of coffee and coffee preparation, evolves even further into the booming single-serve market with the addition of single cup coffee. The brand this week unveiled customized UpShot Solution equipment at its state-of-the-art coffee roasting facility in Cherry Hill, N.J. and is now equipped to […]

The Union Gives Jura Whisky Mystic Refresh

The Union Gives Jura Whisky Mystic Refresh

The Union has created a new look for Jura whisky’s core range, drawing on the landscape and mythology of the Scottish island of Jura. Jura brand owner Whyte & Mackay has worked with The Union on several of its products and approached the consultancy in the hope of better communicating Jura’s flavour profiles and brand […]

A Feast is Coming to Town: Halifax Food & Drink Festival 2013

A Feast is Coming to Town: Halifax Food & Drink Festival 2013

Attention all foodies: Halifax is limbering up to host its sixth hugely popular Food and Drink Festival this June. The town centre will be abuzz with live chef demos, cookery workshops and over 70 stalls – on Saturday June 22 (10am–5pm), and Sunday June 23 (10am–4pm). Admission is free. Halifax town centre is set to […]

Singha Celebrates New York and New Yorkers

Singha Celebrates New York and New Yorkers

Singha Beer is celebrating New Yorkers who make New York great. Singha will be partnering with local non-profits and charities to celebrate these organizations and raise awareness of their cause during the International Food Festival at the Singha Tent on 43rd Street and 9th Avenue, May 18 and 19, 2013. Singha will be providing prizes […]