Soft drinks is a tough, crowded market; Brits drank nearly 13.5 million litres of the stuff in 2017 (British Soft Drinks Association, Global Data 2018). Now there’s a new wave of innovative young brands enjoying growing sales, and they’re causing a stir in soft drinks with their standout packaging, and unusual and enticing flavours. So […]
Coca-Cola Great Britain (CCGB) has kicked-off its Premier League partnership with the launch of a new multi-million-pound campaign which gives supporters a starring role and celebrates the power of football to bring people together. The campaign, Where Everyone Plays, highlights that it’s not only the players who make the Premier League the most diverse and exciting league […]
As the Official beer of NASCAR, Busch has a long and storied history within the NASCAR family. Not only has Busch been the beverage of choice by countless winners during their celebrations in victory lane, but Busch has been along for the ride for four decades dating back to the 1979 Daytona 500. Since 2019 […]
One of Scotland’s oldest distilleries, Tobermory, is celebrating its return to production following a 24 month intermission during which time the distillery team have been obsessively perfecting and crafting a new signature expression – Tobermory 12 Year Old. During the past two years, the Hebridean distillery has been on a journey of self-discovery taking inspiration […]
Luxury British retail brand Fortnum & Mason has launched its first ever marketing campaign for Chinese New Year, created in partnership with full-service China marketing agency Hot Pot. Packed with Fortnum’s favourites including Champagne, tea, biscuits, chocolates and honey, The Fu Dai Hamper is now available at Fortnum & Mason’s store in Piccadilly, London. The […]
As one of the most heavily regulated categories, the spirits business has long been defined by mandated category norms and a reliance on traditional points of sale. However, as technology evolves and eCommerce reinvents retail, this disruption is starting to be felt by the spirits market as well. While spirit consumption has been dominated by […]
Jim Beam Bourbon unveiled its global “Raised Right” marketing campaign, which shares what the brand has learned from seven generations of family— how to treat a person, and how to make a whiskey. The first TV advertisement under Jim Beam’s new campaign, titled “Celebration,” premiered in select U.S. markets—New York City, Los Angeles, Chicago, Lexington and […]
Carling has launched a major new advertising campaign spanning TV, out of home, VoD, cinema and social media, as well as several longer-form documentaries and a consumer PR campaign. Made Local proudly celebrates Carling’s local heritage while simultaneously shining a light on the endeavours of today’s self-starters and people with a passion to help their […]
Working closely with Cape Town-based Singh&Sons for Distell, Robin Adams from Egg Films has directed ‘Perfect Blend’ to raise the profile of Viceroy in Kenya. Viceroy Global Brand Manager, Renato Santana, explained the brand’s positioning: “As the world constantly changes, so do our habits, and the way we connect with each other. That’s why Viceroy, […]
Bacardi employees around the globe will turn on their “out of office” to turn up at local hotspots in cities around the globe as part of the drink giant’s second annual “Back to the Bar.” Coinciding with the company’s annual Founder’s Day, “Back to the Bar” commemorates the 157th anniversary of family-owned Bacardi, today the world’s largest privately […]