The Loire Valley’s La Noblesse is shaking up the French wine sector with a fresh, modern and slightly irreverent twist by drinks design specialist Denomination. Brand owner Fourth Wave approached Denomination wanting to entice consumers to drink wines from the Loire Valley, a region under-represented in the category and awash with old fashioned, samey brand and packaging identities. […]
Hartwall’s Novelle unveils a new bespoke 3D bottle design, identity and pack graphics designed by BrandMe to strengthen the brand’s unique point of difference, its quality, freshness and purity and reassert its standout and position as Finland’s most iconic and tastiest refreshment for every consumer occasion. Mira Kujanpää, Brand Manager Water and Wellbeing at Hartwall […]
This week, the UK’s number one cooking oil brand, Crisp ’n Dry, launches its new visual identity with strategy, design and advertising by Brandon. The brand consultancy was tasked with creating a brand strategy and identity that would break down barriers to purchase amongst non-customers in order to drive growth, as the cooking oils category […]
(In October ’20, Hunter & Gather unveils its NEW vibrant, all-encompassing brand identity)
‘Optimal Health’ pioneer, Hunter & Gather has enjoyed meteoric growth over the last three years, going from kitchen table start-up to over £2.5 Million in expected retail sales! And yet, co-founders Amy Moring & Jeff Webster have long craved some strategic downtime to review, reassess and refine the umbrella identity and language of their rapidly evolving […]
The Fairtrade Foundation adopts game-changing impact narrative
Fairtrade has refreshed their brand identity with the goal of capturing the hearts of mainstream Britain by conveying the incredible breadth and scale of impact their movement empowers across the world. While Fairtrade has succeeded in redefining global standards and established social responsibility on business and shopper agendas, many of us are unaware of the […]
• £multimillion investment in new marketing campaign • New branding and packaging for the new 4% ABV beer tailored for UK consumers • New campaign focuses on Grolsch’s provenance - now brewed at its home in Enschede, the Netherlands
Grolsch Premium Pilsner returns to the UK market with a new proposition and new look to match the exceptional heritage of the original Dutch pilsner. Available to UK consumers from mid-September, the launch will be supported by a multimedia marketing campaign focusing on the provenance and quality of Grolsch Premium Pilsner – ‘Double-brewed, for double the flavour’ at […]
Australian winery Fourth Wave launches a new range of ‘friendly’ plant-based wines called Hello!, with brand strategy and packaging identity by drinks design specialist Denomination. The plant-based movement is booming as more people seek to reduce their dependence on animal products for all kinds of reasons, including health, the environment and animal welfare. To respond […]
Budweiser Budvar is launching a striking new design across all its packaging, as part of a brand refresh that puts the focus on the classic Czech lager’s authenticity and heritage, and proclaims its status as the flagship of ‘the Republic of Beer’. The new identity, appearing on cans and bottles in the UK from July, […]
Mondelez International partner with independent strategic brand design agency Bulletproof to revitalise the Cadbury Old Gold brand identity to regain its iconic status. Bulletproof was appointed to the project in April 2019. Bulletproof were tasked with modernising Old Gold with a new brand identity in order to reconnect with its audience and gain relevance with younger […]
Having been one of the leading lights of the UK’s guilt-free/permissible snacking movement over the last two years, it’s not surprising that Purely Plantain comes out of #Lockdown in even better health, with a NEW vibrant identity/packaging that celebrates the snack’s proud Ecuadorian ties and SIGNIFICANT investment, Scott Livingston (Westlab) from a proven, health conscious […]