The Brand formerly known as Crické was founded by four friends with a passion for sustainability. Launching with a range of gourmet crackers made with cricket flour, the aim was to spark an exciting food revolution to help consumers do better for themselves, and for the planet. Why crickets? Crickets are super sustainable, truly wholesome […]
Hard seltzers are the cool new wave of alcoholic drinks. They’re ideal if you want something more refined than a pint of beer, but more refreshing than a vodka soda. Demand is swelling, and Midday were asked to create a new premium brand led by the concept of the water’s edge – a place of […]
This month, XITE Energy launches its new branding and packaging with design by Brandon. XITE Energy is the first UK nootropic drink including three active nootropics – natural supplements that have a beneficial effect on brain function in healthy people. Daily demands for health and productivity are forever increasing, yet time does not, so XITE Energy […]
Award-winning premium soft drinks brand, Belvoir Farm, has partnered with B&B studio on a strategic repositioning and redesign as it seeks to drive growth, deepen consumer engagement and attract a younger audience. The rebrand builds on the brand’s authentic farming roots, the first bottles of its signature elderflower cordial being handmade on the family farm […]
This month sees Mug Shot unveil a new look and feel with identity and design by Brandon. Mug Shot, owned by Symington’s, is a range of healthy and convenient hot snacks and soups, designed to fuel healthy appetites, but new players had entered the market with exciting Asian-inspired flavours and Mug Shot needed to re-engage […]
Boundless Brand Design was commissioned by client partner and the world’s most awarded Gin, Beefeater, to launch a Lower-ABV spirit drink in Spain, an exciting first for the brand. Looking to target the surging demand from global consumers for no/low spirits, Beefeater wanted to create a lighter drink experience for those seeking a more balanced […]
Blended with fresh, natural spring water from the hills of Dartmoor, Black Tor Rum needed a premium brand and bottle to announce its arrival in the growing craft-rum sector. The pure, uncompromising character of the rum is reflected through the granite tor-inspired personality and identity. Since launch, sales have snowballed — so much so, that […]
Award-winning sourdough crispbread brand, Peter’s Yard, has worked with B&B studio on a strategic repositioning and redesign as it seeks to drive growth and extend its brand into new eating occasions. Founded in 2008, Peter’s Yard is a Swedish-inspired UK bakery brand, crafting premium quality crackers, crispbreads and flatbreads from its 45-year-old sourdough starter, and […]
Leeds-based creative agency Robot Food have rebranded the online sports and active nutrition company bulk™ for the third time. With the business on track to break £100m revenue in 2021, the strategic reposition and rebrand signals a progressive shift in direction – with the aim of broadening appeal beyond the brand’s current heartland of avid gym-goers to create a more inclusive experience for all. This includes the decision to drop ‘Powders’ from the name.
As more people recognise the significant role fitness and, more importantly, nutrition plays in their daily lives, the extensive range of products offered by bulk™ means that it is perfectly placed to answer the needs of many. To elevate bulk™ from perceived commodity to an aspirational lifestyle brand, Robot Food chose to break away from the confines of the […]
We Launch, an independent brand and digital agency, has unveiled a bold new identity and packaging redesign for premium tonic and mixer brand, Lixir Drinks. Working closely with the start-up’s founders across a 10-week sprint, We Launch delivered a comprehensive strategic repositioning and distinctive new suite of ownable assets which position the company’s flagship tonic product […]