There are two kinds of hunger: The kind that fuels you to be great, and the kind that keeps you from being great. What happens when both kinds strike the same guy? A new video by creative agency BBDO Guerrero, follows a street artist who spends his days drawing people’s portraits. But when he […]
Lucozade Energy is partnering with the new Tomb Raider film, released by Warner Brothers in March, for a bold campaign featuring action from the movie. Created by Grey London, the campaign introduces the agency’s new “Energy Beats Everything” creative idea for the brand, highlighting that having the right energy can help you overcome any situation. […]
Laive butter and J. Walter Thompson Peru, launch a hunt of “butter fingers” football goalkeepers in Peru to select the worst and take them to the World Cup in Russia to learn from the best, in its new TV spot. This spot is part of an integrated campaign which includes TV, digital and OOH, and […]
IHOP launched a new TV and online campaign called “Declaration of Pancakes” to promote everyone’s favourite upcoming holiday: IHOP National Pancake Day, which the restaurant will celebrate by giving away free pancakes to everyone in America. The spot, created by Droga5 New York, opens on a scene reminiscent of 1776 and the signing of […]
Creative digital agency, Milkman, has helped bring Lord of the Fries hip-hop roots to life in a series of art poster adverts, celebrating two of its favourite hip-hop artists, Kanye West and Kendrick Lamar, recreating their latest album covers with an LOTF vibe. DAMN Good Fries and The Life of Potato pay their respects to […]
AG Barr’s Irn Bru is looking to build upon its cheeky legacy with a risqué ad that urges drinkers not to be a “can’t”. The 40-second spot appears to make a brave play on the c-word. It echoes the brand’s infamous ‘Fanny‘ ads which provoked a string of complaints to the Advertising Standards Authority […]
According to the World Health Organisation reports, by the year 2025 there will be over 70 million children in the world suffering from obesity. McCann Barcelona and Beko – the global home appliances brand – launch ‘Eat Like a Pro’ campaign, addressing a growing global problem – childhood obesity – and giving parents a helping […]
Creative agency Space is helping Highland Spring become the go-to water brand for consumers with a witty new on-pack campaign that celebrates everyday bravery. The promotional campaign ties in with the brand’s Brave by Nature proposition, which encourages people to celebrate life by venturing outside of their comfort zone… just a little bit. Brave by […]
Aging the perfect cheese takes patience. So Mainland via Colenso BBDO, has created a very, very time-consuming promotion; the Mainland 2,000-Piece Voucher. The voucher takes the form of a huge, intimidatingly difficult puzzle, that punters have to complete before they can redeem it for their well-earned prize. Mike Davison, creative director, Colenso BBDO said: […]
McDonald’s has launched a new brand campaign over Chinese New Year aimed at deepening its connection with consumers in Hong Kong. The new work features Cantopop legend Eason Chan singing Sir Elton John’s timeless classic, Your Song. Created by DDB Group Hong Kong, the #LittleBigMoments campaign celebrates the small but magical moments that make life […]