The makers of Skippy peanut butter announced the launch of the ‘Be Smooth Like Skippy’ national advertising campaign in the US, created to showcase the smoothness and deliciousness of Skippy peanut butter. The ‘Be Smooth Like Skippy’ campaign includes a series of videos with child actor Cooper Friedman performing a variety of smooth tasks, as […]
Independent craft brewery, BrewDog, has just launched an audacious campaign to deliver a million pints of its flagship Punk IPA to convert new craft beer drinkers. Over the next four weeks, the Aberdeenshire brewery intends to give away 1 million beers- enough to fill over 7000 bathtubs – in the world’s biggest ever beer sampling […]
Bacardi-Martini Australia has released its latest campaign with OMD Sydney, promoting Bacardi as the perfect first drink of the evening with #MojitoMoment. Over 60 influencers have shared images of their own #MojitoMoment on Instagram, which were pushed out instantly via targeted digital OOH locations. The campaign was produced by OMD Create, the agency’s content and […]
Premium vodka brand Absolut, media agency Blue449, and global youth media company VICE have collaborated on an ambitious new initiative, empowering young Australians to express their uniqueness on the dance-floor. Conceived to support the launch of Absolut’s overarching ‘Create A Better Tomorrow’ campaign, Dance-Floor Equality will be brought to life through co-branded content featuring […]
There are two kinds of hunger: The kind that fuels you to be great, and the kind that keeps you from being great. What happens when both kinds strike the same guy? A new video by creative agency BBDO Guerrero, follows a street artist who spends his days drawing people’s portraits. But when he […]
Lucozade Energy is partnering with the new Tomb Raider film, released by Warner Brothers in March, for a bold campaign featuring action from the movie. Created by Grey London, the campaign introduces the agency’s new “Energy Beats Everything” creative idea for the brand, highlighting that having the right energy can help you overcome any situation. […]
Laive butter and J. Walter Thompson Peru, launch a hunt of “butter fingers” football goalkeepers in Peru to select the worst and take them to the World Cup in Russia to learn from the best, in its new TV spot. This spot is part of an integrated campaign which includes TV, digital and OOH, and […]
IHOP launched a new TV and online campaign called “Declaration of Pancakes” to promote everyone’s favourite upcoming holiday: IHOP National Pancake Day, which the restaurant will celebrate by giving away free pancakes to everyone in America. The spot, created by Droga5 New York, opens on a scene reminiscent of 1776 and the signing of […]
Creative digital agency, Milkman, has helped bring Lord of the Fries hip-hop roots to life in a series of art poster adverts, celebrating two of its favourite hip-hop artists, Kanye West and Kendrick Lamar, recreating their latest album covers with an LOTF vibe. DAMN Good Fries and The Life of Potato pay their respects to […]
AG Barr’s Irn Bru is looking to build upon its cheeky legacy with a risqué ad that urges drinkers not to be a “can’t”. The 40-second spot appears to make a brave play on the c-word. It echoes the brand’s infamous ‘Fanny‘ ads which provoked a string of complaints to the Advertising Standards Authority […]