M&C Saatchi London has unveiled an integrated campaign for Dorset Cereals targeting young urban families and encouraging them to slow down for breakfast. The 30 second ad is set in a kitchen, with a women talking to the camera about how breakfast has evolved into something we have on the go, or miss altogether. The […]
More brands are developing their own augmented reality experiences, as the expense and technical ability needed to produce them have decreased and the desire for mobile entertainment has grown. Oreo is the latest, building its own mobile gaming app called “The Great Oreo Cookie Quest,” which engages users with a virtual scavenger hunt. Oreo’s game […]
Two pioneers of craft brewing and distilling, Innis & Gunn and Tullamore D.E.W. Irish Whiskey, have collaborated for the first time to create Kindred Spirits, a limited edition Scottish stout aged using triple distilled Irish whiskey barrels. Using a unique barrel ageing process developed by the brewing team at Innis & Gunn, Kindred Spirits is […]
Mountain Dew announced that actor, comedian and overall hardest-working-man-in-show-biz Kevin Hart will become the new face of Mtn Dew Kickstart. In this role, Kevin – one of the biggest NBA fans in the country – will bring one lucky DEW fan and a friend “Closer Than Courtside” at the NBA Playoffs, giving a boost in status […]
Australian food manufacturer Simplot, has launched a brand platform ‘Fresh from the Freezer’ for Birds Eye. Created by J. Walter Thompson Melbourne, the campaign, aims to leverage Birds Eye’s market leading position and drive brand reappraisal. This is the agency’s first major campaign for the brand since being appointed to the Simplot business in September […]
Introduced to a general audience nearly a year ago, “Heart to Heart” platform serves as an inspiration for NEF\TBWA campaigns for Pernod Ricard’s brand ARARAT. The most recent one inspired a brand-new technology creating a unique customer experience. So, here’s the example of how advertisers collaborated with app developers to draw more attention to the […]
Ogilvy Sydney recently helped KFC Australia put its own unique spin on Valentine’s Day in 2018, with a campaign encouraging fans to instead celebrate their wingmen by presenting them with a limited edition ‘wing ring’. Lucky fans applied to win a pair of ‘wing rings’ by commenting on a Facebook post and demonstrating why they […]
During the Winter 2018 Olympics in South Korea, Coca-Cola will be running an adorable, mixed-media tale reminding viewers that in other parts of the world, where temperatures aren’t so frigid, an ice cold Coke can help beat the heat. A new ad from Wieden & Kennedy depicts sweaty denizens in a concrete jungle, who guzzle […]
Following on from the success of 2017’s ‘You’re Forgetful When You’re Hungry’ Valentine’s Day campaign, Snickers and AMV BBDO have created another exciting experiential stunt for forgetful couples. Going one step further this time, Snickers came to the rescue of those who had forgotten to reserve a table for their loved one that evening. With […]
Brisk, the iced tea brand known for its bold flavours, announced the launch of the Creators Class program in partnership with actor, director and creative innovator Michael B. Jordan. The Creators Class is a collective of industry leaders partnered with up-and-coming creative visionaries in the Urban Arts for mentorship and collaboration opportunities. Together, they will […]