New Zealand’s DB Breweries is hoping to unite lager and craft beer drinkers with an irreverent campaign to promote its new beer. The campaign, which launches DB Export Hop Lager, a new drop that features “all the refreshment of lager with the flavour of more hops” aims to put an end to the battle between […]
Skittles and DDB have managed to come up with a new twist on Big Game advertising hype: the “most exclusive Super Bowl ad ever.” The candy brand swears that it’s made a “real, multimillion-dollar Super Bowl ad,” featuring a celebrity, that’s on par with the sophistication of its previous Super Bowl ads, but will […]
Robinsons, owned by Britvic, and Saatchi & Saatchi London release ‘Listen Up’, a multi-million-pound, multi-channel brand campaign to launch Fruit Creations, the first in a new range of Robinsons products designed especially for grown-ups. The protagonist of the fast-paced 40” hero TVC is a young girl who charmingly introduces the benefits of the new range to […]
Marston’s PLC will unveil new branding for The Eagle Brewery and many of its famous beer brands, designed by creative agency Bonfire Creative Intelligence. The Eagle Brewery was born from the sale of the Charles Wells Ltd brewing and brands business to Marston’s PLC last year, who briefed Bonfire to develop a new brand story […]
PepsiCo and BBDO Guerrero Philippines have partnered up to launch the beverage company’s global brand of purified water: Aquafina. PepsiCo expands its partnership with the agency by adding Aquafina to a roster of products being handled by BBDO Guerrero including Pepsi, Quaker and Frito Lay among others. Aquafina is the world’s best-selling water and having […]
Doritos Blaze and Mountain Dew Ice, two new PepsiCo product innovations that recently hit store shelves nationwide, are coming together for a :60 in-game Super Bowl LII advertisement on February 4. The teaser video features award-winning actors Morgan Freeman for Mountain Dew Ice and Peter Dinklage for Doritos Blaze intensely facing off. The advertisement marks the first time one company […]
During the Super Bowl on February 4, Pringles brand is debuting its first-ever television advertisement during the big game. Pringles, known for its bold flavors, playful nature and endless stacking possibilities, will be showcasing “Flavor Stacking.” Bill Hader stars in the ad, bringing the laughs and showing fans that eye-opening moment when you discover the phenomenon that is “Flavor Stacking.” Due to […]
The UK is being challenged to debate the best time of day to eat Kellogg’s Corn Flakes to achieve #MyPerfectBowl in an advertising campaign created by Leo Burnett London and featuring a diverse cast of real people. The ad’s stars come from across the UK and Ireland, all with differing lifestyles and routines: including 9-5ers, […]
KFC might be best known for its ‘Finger Lickin’ Good’ chicken but the colonel isn’t one to rest on his laurels, hence a promotional push from the brand to put its gravy side dish front and centre of its menu. Based on the notion that its savoury sauce is so good you can drink […]
Pop culture icon Jonathan Goldsmith bending a spoon with his mind, holding his breath for one hour, becoming the namesake of the sun and receiving the “Best Actor” award for a movie not out yet are just a few of the legendary moments in Astral Tequila’s first creative campaign, “This Calls for Tequila.” The 10-spot […]