If there’s one meal on the planet that gets your tastebuds salivating when cooking, it’s pizza. It’s the aroma of a pizza baking in the oven that tantalises the senses. This is one of the reasons why McCain Foods decided to take its new sourdough crust pizza range, Rustica, to the streets in Australia. Shopper engagement […]
Promohire enjoyed working with agency The Fitting Room on their latest campaign for Fuller’s Kitchen. The brand was celebrating National Ice Cream day, and launched a double-decker ice cream themed bus called The Inside Scoop. Our converted bus has completed a multi-date activation adventure between the 20th and 30th July and began the tour in London. […]
In a bold move, Kraft Heinz Australia removes iconic Heinz Beanz branding for charming new labels, launching four new can sizes. The nationwide integrated campaign has been created by Y&R New Zealand and Assembly Ltd, with music composed by Franklin Road. The heartwarming campaign, led by an animated short film, follows ‘Geoff’ – the head […]
The Story Lab has launched a new campaign for the Brown Brothers 1889 wine range, featuring television presenter, cook and MasterChef 2010 winner, Adam Liaw. The multi-platform content series has been developed to showcase the Brown Brothers 1889 range as the perfect wine to be shared over food with family and friends, whilst educating customers […]
British beer success story, Camden Town Brewery, launches its first ever TV campaign ‘Characters’ celebrating the eclectic and inclusive spirit of its birthplace. The brewery teamed up with The Garage Soho and Royle Productions to create ‘Characters’, which promotes its signature lager, Camden Hells, initially launching on September 4th with five-second teasers before the 30”s […]
McCafé, the innovative brand extension by McDonald’s, has been ruling its patrons’ hearts with handcrafted coffees since the concept was launched in 2013. To bring the sheer range of the McCafé premium offerings to life, McDonald’s India has rolled out a thematic, digital-led campaign ‘There’s A McCafé For That’. Whatever the feeling might be, or […]
Just in time for the return of the NFL season, Bud Light, announced that it will continue its tradition of NFL team-themed packaging. During the 2017 season, America’s favourite light lager will be available in both cans and aluminum bottles specifically designed to help football fans celebrate their favourite team. In total, there will be 28 […]
Reaching out to consumers in a cinema may not be new, but driving their participation through an on-screen message definitely shakes things up a bit. This is exactly what McDonald’s did this Indian Independence Day. The brand celebrated diversity by relaying various messages around #BeDifferentTogether in a fun, engaging style. McDonald’s partnered with DDB Mudra […]
McDonald’s UK has launched a campaign for its Chicken Legend range that positions the quality chicken burger as a reward that we all need and deserve sometimes. Created by Leo Burnett London, the spot broke on Monday 14th August and shows a one-man kayaker about to begin a white-water rapids course. Just as he is […]
Snow, Tulips and Chimneys’ new animation, is the first television commercial in over 20 years for Cerebos, South Africa’s favourite salt brand. The FCB Durban spot tells the story of Mpho, a little girl who dreams of snow, despite living in the Karoo. Her grandparents intervene to help her dream come true – with a […]