British beer success story, Camden Town Brewery, launches its first ever TV campaign ‘Characters’ celebrating the eclectic and inclusive spirit of its birthplace. The brewery teamed up with The Garage Soho and Royle Productions to create ‘Characters’, which promotes its signature lager, Camden Hells, initially launching on September 4th with five-second teasers before the 30”s […]
McCafé, the innovative brand extension by McDonald’s, has been ruling its patrons’ hearts with handcrafted coffees since the concept was launched in 2013. To bring the sheer range of the McCafé premium offerings to life, McDonald’s India has rolled out a thematic, digital-led campaign ‘There’s A McCafé For That’. Whatever the feeling might be, or […]
Just in time for the return of the NFL season, Bud Light, announced that it will continue its tradition of NFL team-themed packaging. During the 2017 season, America’s favourite light lager will be available in both cans and aluminum bottles specifically designed to help football fans celebrate their favourite team. In total, there will be 28 […]
Reaching out to consumers in a cinema may not be new, but driving their participation through an on-screen message definitely shakes things up a bit. This is exactly what McDonald’s did this Indian Independence Day. The brand celebrated diversity by relaying various messages around #BeDifferentTogether in a fun, engaging style. McDonald’s partnered with DDB Mudra […]
McDonald’s UK has launched a campaign for its Chicken Legend range that positions the quality chicken burger as a reward that we all need and deserve sometimes. Created by Leo Burnett London, the spot broke on Monday 14th August and shows a one-man kayaker about to begin a white-water rapids course. Just as he is […]
Snow, Tulips and Chimneys’ new animation, is the first television commercial in over 20 years for Cerebos, South Africa’s favourite salt brand. The FCB Durban spot tells the story of Mpho, a little girl who dreams of snow, despite living in the Karoo. Her grandparents intervene to help her dream come true – with a […]
For previous generations, progress was often seen as a linear concept – a predefined journey with few strands, in which the formula for success was invariably about getting through college, getting a good job, and forming a family. Nowadays, the world is more and more connected and infinite possibilities arise each second, which means that […]
Coca-Cola South Pacific owned Barista Bros launches its newest campaign – ‘The Deliciousness is in the Detail’ via Ogilvy Sydney, promoting its range of Iced Coffee, Iced Mochaccino, Iced Chocolate and Double Espresso. The campaign will be fronted by a TVC that offers an insight into the unique approach to taste creation that sets Barista […]
Anchor has created a new campaign with Colenso BBDO to launch its new Anchor Protein+ range of products. The campaign continues to build on the Anchor brand platform, Go Strong, introduced early last year. Anchor Protein+ comes as milk, yoghurt and a smoothie booster. And they’ve packed a lot of it into a 30 second […]
Carlsberg UK has kick started the festival season in true Scandinavian style with the launch of its new Danish Quarter, which so far this summer has welcomed festival-goers through its doors at Latitude Festival. The five-year landmark sponsorship deal with Live Nation, one of the world’s leading live entertainment company behind some of the largest […]