Wieden+Kennedy (W+K) Portland has teamed up with Awesome Inc to launch a short film ‘Big Chicken. Small Movie.’ The animated short pays homage to Marietta, Georgia’s beloved 56-foot-tall steel fowl. In the film, a young boy who’s a bit of an outcast finds a friend in the gigantic steel chicken, and they go on an […]
Modelled on an actual arcade claw machine, Oreo brings the fun back with the new Oreo Thins Lemon on Clear Channel Singapore. It has been an exciting year for Oreo Thins after the tremendous success from their launch in August 2016. In 2017, Oreo placed a greater challenge to Carat and Clear Channel Singapore to […]
BBDO Singapore has teamed up with Tiger Beer to launch two new unique, unprecedented and unexpected beers – the Tiger Black and Tiger White. The first of its kind in Singapore, and the biggest launch of the year for the brand, Tiger Black and Tiger White are the brewery’s take on the classic black lager […]
The delicate, step by step craft of transforming the humble potato to a Birds Eye Deli chip is explored through six different worlds, in a new campaign developed by J. Walter Thompson, Melbourne. The ‘We prep. You cook’ campaign introduces a new brand platform for the premium Birds Eye Deli chip range, showcasing the key […]
Hula Hoops and Pom-Bear are set to hit TV screens in the UK, as KP Snacks continues to drive visibility of its iconic, family-friendly snack brands. Back on air in August 2017, Hula Hoops’ successful TV campaign will now also feature its lighter, crispier cousin, Hula Hoops Puft. The ad, which aims to reignite nostalgic […]
Global food group Mondelez International has partnered with experiential agency HeyHuman for Oreo’s new ‘Discover Your Flavour’ campaign, promoting the new Choc’o Brownie flavour as voted for by the public, along with the existing Strawberry Cheesecake, Peanut Butter and Cool Mint cookies. HeyHuman has designed the Oreo Truck’s bold and colourful new look as well […]
McCann London is inviting workers to dump their boring homemade sandwiches in favour of something more exciting from Subway’s extensive lunchtime range, including the new Rotisserie-style Chicken Sub. In the ad shot by Max Sherman at Blink, a young office worker sits outside a Subway store staring in. As he enviously watches people inside eating […]
David Jones has unveiled a marketing campaign via TBWA Sydney and Maud, in support of its new brand, David Jones Food, marking a fresh and exciting new direction for the department store. The new brand officially launches on August 3 when David Jones opens its reimagined Food Hall concept at Bondi Junction. David Jones Food […]
Clemenger BBDO Melbourne and Carlton United Breweries have launched a new brand campaign for Carlton Dry, called ‘Underthink It’. Based on the insight that our increasingly busy and complicated lives have resulted in a tendency to overthink the little things – from what to wear, what food to order, even which beer to drink – […]
Under the banner of “Pure Life Begins Now,” Nestlé Waters North America announced the launch of a global advertising campaign focused on its Nestlé Pure Life brand. The new campaign reaffirms the brand’s leadership and its purpose: “to inspire a healthier and brighter future that starts with pure quality water.” The global advertising campaign, which will […]