Lucozade Sport have taken a fresh approach to utilising digital out of home with impromptu live stream fitness sessions at a bus shelter aimed at unsuspecting members of the public. The ‘Wait training’ campaign launched October 14 and was devised by creative agency Grey London, with MediaCom overseeing the advertising buying. The fitness instructor led […]
Cadbury Celebrations launched its new ad campaign ‘Iss baar jamke manayenge’ (This time celebrate wholeheartedly) in India, which was conceptualised and created by creative agency Contract Advertising. The agency’s new film (above in Hindi) for Cadbury Celebrations aims to bring to life the joy of togetherness, a feeling that gets heightened during festivities. Cadbury Celebrations, the […]
Verum, Sweden’s number one health yoghurt brand, and Saatchi & Saatchi Stockholm, have released the first film in their latest advertising campaign which sets out to demonstrate the simplicity of feeling good. The TVC, which launched in October, is designed to capture that ‘Joygurt’ feeling that comes with enjoying their healthy yoghurts through the eyes […]
Kellogg’s has enlisted the expertise of ENVY and Isobar to deliver its inspiring new campaign, #WhatStrengthIs. The campaign sees a star-studded cast of Nicola Roberts, Katie Piper and Lisa Faulkner, beamed up onto the LED screens in London Waterloo as they reveal what gives them strength. By celebrating the experiences of these high-profile, successful women, the […]
Nescafé is putting Taster’s Choice back on the map by proving that its instant coffee packs the quality, taste and freshness coffee drinkers expect. At a time when coffee counter culture continues to get more complicated with more flavours, preparations and combinations that ever before, the makers of Nescafé Taster’s Choice are promoting the simple […]
Leo Burnett London has launched an outdoor campaign for McDonald’s to show that no matter where you are in the world, its all time favourite menu items transcend the barriers of language. Running on 6- and 48-sheets, the ‘Learn’ campaign shows McDonald’s’ iconic products – Big Mac, Fries and McNuggets – pictured alongside other everyday […]
Mid-October sees the launch of a bold new visual identity for KFC advertising in the UK. Created by BBH London and inspired by KFC’s American heritage, the new work delivers a fresh, bold and modern feel for the brand. It aims to relaunch the brand’s most distinctive brand assets with a bang, creating consistency across all […]
Campari, the iconic red Italian bittersweet apéritif, announced Campari Red Diaries; a holistic (r)evolution to the late Campari Calendar. Representing a step-change in the brand’s communication, Campari Red Diaries brings to life the powerful ethos that “every cocktail tells a story”, celebrating cocktails as a form of art and a powerful vehicle for expression by shining […]
NESCAFÉ Original has kicked off the launch of a new brand campaign ‘Leave like a Legend’ with a playful TV spot entitled ‘Swooshy Man’. The campaign aims to engage a younger generation of coffee lovers and continues to celebrate NESCAFÉ Original as the UK’s biggest and favourite coffee brand. The idea dramatises the feeling NESCAFÉ Original’s new ‘double filtered, fuller flavour’ provides. […]
OXO is coming back to British TV screens with two heart-warmingly entertaining ads following the lives of a modern-day family, created by J. Walter Thompson London. In this new take on the classic work, famous for reflecting contemporary family life, the ads introduce a whole new family – mum, dad, three children and their beloved […]