Taylor Herring have unveiled their latest creative for the Kellogg’s #GreatStarts Olympic Campaign – releasing a video of Team GB athlete Louis Smith demonstrating a unique breakfast gymnastics routine. The video and picture led content follows the launch campaign which saw Louis team up with Sir Steve Redgrave and Rebecca Adlington to recreate a series […]
Danone is launching a major TV and online campaign for its new Light & Free Greek-style yogurt brand. The campaign, created by RKCR/Y&R in conjunction with digital agency Versus, will run across TV, Facebook, YouTube, Instagram and outdoor from Monday, May 16th. In the TV and online ad, a young woman eats a Light & […]
Wrigley’s Orbit gum is nixing its iconic ‘just brushed clean feeling’ slogan in favour of a more emotional approach that focuses on how having fresh breath can help people feel more confident as they prep for life’s biggest moments. The new global effort, called ‘Time to Shine,’ takes a page out of Orbit’s sister brand […]
Vita Coco, the coconut water drink, encourages people to work up a thirst any way they can in a new campaign from Droga5 London. The first ad in the campaign, called “just get thirsty”, features a louche Frenchman in a Bangkok karaoke bar singing Celine Dion’s It’s All Coming Back To Me Now – as […]
Once again proving that OAK is the only cure for hungrythirsty, Parmalat and The Monkeys have created the ‘1-Second Coupon’, a social media promotion that tests punters’ state of decisiveness via Snapchat. With only one second at their fingertips, users have to prove they are not hungrythirsty by taking a screen shot of the coupon. […]
Marcel Desailly has teamed up with Carlsberg in their new campaign to ensure UEFA Euro 2016 becomes a tournament for the people. The legendary former France defender and winner of UEFA Euro 2000 drew inspiration from his country’s rich history to help turn it into the Republic of Football this summer. Desailly has taken the […]
Havas Worldwide Malaysia has launched a new campaign for Connor’s Stout Porter by Carlsberg, which is built around the creative idea of Straight to the Pint. Targeted at consumers between the age group 25-40, the campaign seeks to position Connor’s Stout Porter as a no-nonsense beer that is just made right. The creative team at […]
Heineken Light, Gold medal winner at the 2015 European Beer Star Awards and “Best Tasting Low Calorie Lager” winner at the 2013 and 2014 World Beer Championships, announced the evolution of its “Best Tasting Light” campaign for 2016. Reprising his role as spokesperson is award-winning actor, Neil Patrick Harris, who uses his trademark wit and humour […]
KFC India has launched add HOPE – an initiative to fight hunger in the country, at an event in Hyderabad. The program is now being amplified through KFC’s digital and social media channels. To help contribute towards fighting hunger in India, Blink Digital added another leg to KFC’s add HOPE with the ‘Plate of Hope’ […]
KFC launched its latest campaign in the UK and Ireland, with ‘Roller Skater’, a good-vibes film directed by Sara Dunlop from Rattling Stick and created by BBH. Shot over three days in Cape Town , Sara enrolled specialist roller-blading movi-cam operator, Mryon Mance to help capture the lead character as he cruises home on his […]