In a brand new campaign aimed at extending the reach of their official rugby sponsorship, Heineken and creative agency, Rothco, are opening a bespoke online platform for fans. Heinekenrugbyclub.com has been created to enable and inspire rugby supporters to share the social opportunities of rugby. Phase one of the campaign launches on Wednesday 16th March […]
In one of the most obvious yet still cool examples of cause marketing, Honey Nut Cheerios in Canada is pledging to help find a solution to unstable bee populations—by launching a whole integrated campaign around the issue, including removing its “Buzz” bee mascot from the packaging for a limited time. “This is the first time […]
Time Out Group has partnered with Nescafe Azera Coffee to Go to launch a new campaign inspired by city life before sunrise. The Seen Before Sunrise project comprises ‘inspiring’ content that aims to encourage busy Londoners to explore the city before daylight hits. Time Out secured access to eight iconic locations, including The Shard and […]
In the campaign, ‘One Day You’ll Understand’ Del Campo Saatchi & Saatchi Argentina draw on examples of the past to highlight how life has evolved, but the quality and enjoyment of Schweppes has not. Under the general creative direction of Juan Pablo Lufrano, Rafael Santamarina, and Ariel Serkin, Del Campo Saatchi & Saatchi presents this […]
Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division, recently launched a new campaign inviting the boldest of fans to set 50 bold records throughout 2016. On the heels of the final instalment of its iconic “Crash the Super Bowl” advertising campaign, Doritos has once again put control in the hands of consumers with Bold […]
A new integrated campaign launched for Oporto’s $10 Meal Deal in Australia, which stems directly from the brand’s Portuguese origins. In line with the spicy nature of Oporto’s famous sauces, the Portuguese headlines when translated reveal some appropriately spicy humour. Oporto’s media agency Bohemia developed the campaign in collaboration with independent creative collective The Glue […]
Whiskas has released a hilarious addition to its Kitten Kollege YouTube channel, showing what happened when it opened its doors to a new French exchange student. As the fourth film to be released, the latest instalment promises to be as cute and adorable as it is funny and entertaining. Visiting from le collège des chiots, […]
Morrisons has made its biggest commitment to date in recalibrating the brand among shoppers with an ad campaign featuring the new ‘tree’ logo and a renewed focus on highlighting its fresh produce made in-store. It marks the first work to come out of Publicis London since the agency was appointed to the £73m account earlier […]
Cadbury Creme Egg is set to become the first UK confectionery brand to use the Snapchat ‘Sponsored lenses’ platform. Launching on March 12 and available for 24 hours only, the special filter will allow Snapchat users to give their selfies a Cadbury Creme Egg twist. Those using it can create images showing Cadbury Creme Eggs spilling […]
Stella Artois is celebrating its 600th anniversary with a ‘Be Legacy’ 360 brand campaign. Looking to underline the brand’s definitive moments, the ads tell the stories of Sebastian and Isabella Artois, who endured conflict, crises, and historical change. Created by Mother, the campaign is focused around the legacy of the brand, hoping to encourage consumers […]