The humble ‘your mum’ insult, an essential item in the ‘banter’ armoury of British men for years, has been given the If Carlsberg Did treatment with the brand’s latest piece of video content – If Carlsberg Did #YourMum. The video, released ahead of Mother’s Day on March 6th, saw comedians Lloyd Griffith and Tom Davis butt heads […]
Cadbury has dropped three large eggs into the Loch Ness in the Scottish Highlands, making it look like the Loch Ness Monster is slowly emerging from beneath the surface. The stunt by Carat is part of the brand’s Easter campaign to make Cadbury synonymous with this time of year. It also builds on its 15-year […]
Asahi has constructed a slow-motion video booth which lets beer drinkers experience what it’s like to be inside a pint, including firing 100 ping-pong balls at them in imitation of foam. The Japanese lager is claiming a world first with its ‘Asahi Slow-Mo Booth’, which also lets up to four people capture their best moments […]
In an epic battle, F/Nazca Saatchi & Saatchi launches Salamitos, Brazil’s first ever protein snack produced by BR Food’s Sadia. Unlike other snacks in the market, which choose a softer approach in communication, Salamitos arrives with a bang. The humorous TV spot is entitled “Medieval Battle” and pits brave Salamitos warriors against an army of […]
A whirlwind visit to Melbourne has left leading weight management company Jenny Craig with a new suite of commercials featuring ex Spice Girl Mel B. Created by Chocolate Studios, the new campaign shows a fit and svelte Mel B telling Australians that Jenny Craig works and that she has maintained her 16 kilos weight loss […]
To celebrate the brands historic 75th anniversary, M&M’s is launching a major initiative that will bring the celebration to its fans – all year long. Created by BBDO New York, the campaign, themed ‘Celebrate with M,’ will include a number of elements, including the release of ‘Candyman,’ a modern remix of Sammy Davis Jr.’s The […]
Lion is launching a campaign via Integer for its new low alcohol beer, Hahn Ultra, which is set to bring new interest into the low alcohol category in Australia. The creative focuses on the key product benefit of Hahn Ultra containing just 0.2 standard drinks (per 330ml bottle) with the tagline ‘The 0.2 Advantage’. Ben […]
Van Basten in ‘88, Brolin in ‘92, Shearer in ‘96, Zlatan in 2012 – UEFA EURO tournaments have delivered probably some of the best ever moments of footballing history. Now with just 100 days to go until kick-off of UEFA EURO 2016, Carlsberg, the Official Beer of the Tournament has teamed up with the football […]
Atta (flour) is the most basic ingredient for our food yet, the ritual of breaking bread is potent with symbolism. This cultural observation has inspired the latest work for Samrat Atta, the biggest brand from Parakh Agro’s stable. Grey Group Mumbai’s television commercial amplifies how the ritual of breaking bread together can tide over several […]
MatPrat is the largest recipe-portal in Norway. in 2016 they wanted to show how to throw away less food by reusing ingredients. With this in mind, they decided to create an ad made completely out of old Norwegian commercials to illustrate the concept. To do this, directors Matias & Mathias, searched through over 6000 old commercials. The campaign by […]