Atta (flour) is the most basic ingredient for our food yet, the ritual of breaking bread is potent with symbolism. This cultural observation has inspired the latest work for Samrat Atta, the biggest brand from Parakh Agro’s stable. Grey Group Mumbai’s television commercial amplifies how the ritual of breaking bread together can tide over several […]
MatPrat is the largest recipe-portal in Norway. in 2016 they wanted to show how to throw away less food by reusing ingredients. With this in mind, they decided to create an ad made completely out of old Norwegian commercials to illustrate the concept. To do this, directors Matias & Mathias, searched through over 6000 old commercials. The campaign by […]
Heineken unveiled a new integrated global marketing campaign known as “There’s more behind the star.” Consumers are invited to discover the authentic product stories that are the foundation of an iconic global brand. The new US and global led program is comprised of three new TV commercials, featuring award-winning actor, Benicio Del Toro. Launching in […]
Pop-Tarts knows that the 2016 election will spotlight the issues that matter most, so they teamed up with tastemakers at Spoon University to uncover trends across the nation. From flavour favourites to the debate to toast or not, teens and young adults are ready to Pop the Vote. Pop-Tarts has long been tempting fans’ taste buds […]
McDonald’s recently launched a cheeky directional billboard in France that poked fun at Burger King’s inconvenient drive-thru locations. It looks like the latter isn’t going down without a fight though–and with humour. The fast food chain has teamed up with agency Buzzman to create this amusing spot in response to the Golden Arches. The message […]
Jim Beam is aiming to give it’s portfolio of bourbon drinks a more premium feel and has undergone its first ever global packaging redesign. The Beam Suntory-owned brand said the updated bottle looks to better represent “the premium bourbon inside” and contemporise the Jim Beam brand to appeal to younger drinkers while celebrating its heritage. […]
McCann London is bringing Joey Essex to the masses as the face of Batchelor’s new campaign for Cup a Soup’s new Deliciously Thick range. The campaign sees a topless Joey grabbing a shirt as he walks out of a bedroom and crossing into a smart kitchen to a classical soundtrack. Pulling the garment on but […]
BBDO Guerrero recently launched a new campaign for the Philippine Department of Tourism that promotes the biggest gastronomical event in the world – Madrid Fusion Manila. This global event, which was successfully hosted by the Philippines in 2015, will once again celebrate culinary artistry by showcasing a variety of world-renowned chefs from Spain, United States, […]
To promote the new, innovative ‘Create Your Taste’ service now available in New Zealand, McDonald’s has launched a campaign where locals can become a part of history by creating their own burgers. With literally millions of unique burger combinations to be made, the possibilities are endless and McDonald’s has turned their burger-lovers in to burger […]
Belvoir Fruit Farms is launching a limited edition of its popular 75cl Elderflower Pressé with a special ‘You’re Lovely’ label to coincide with an eight week Facebook promotion, which runs from 29 February, just in time for Mother’s Day. The ‘You’re Lovely’ label gives details on how people can nominate someone they think is lovely […]