Born on the streets of Asia, Tiger Beer is the number one beer in hawker centres, street food stalls and night markets around the region. Now the brand is taking the heat, energy and passion of this food movement to the world with a powerful new film via Droga5 Sydney, that brings heroics to street […]
In a break from product-based advertising, KFC this weekend launches its first-ever major brand campaign in Australia, aimed at bringing its values to life and connecting customers to the ethos of its founder, Colonel Sanders. Based on a saying from the Colonel that ‘life should always be finger lickin’ good’, the new campaign developed by […]
As 2016 begins, Dole Europe is – literally – embarking on an energy-filled year as it continues its “My Energy” campaign. The consumer campaign, which focuses on a healthy diet, exercise and passion in life, will be up and running a year in April and will be continued in the coming months with new areas […]
Water has played an important role in the Stella Artois brewing heritage for more than 600 years, and is an essential ingredient in the Stella Artois that is brewed today. Yet 663 million people lack access to clean water – a global crisis that disproportionately affects women, who spend millions of hours a day collecting […]
Drinks marketing agency White Label has created a film for Laphroaig whisky, celebrating Burns Night on 25th January. The film, by marketing agency White Label, is part of Laphroaig’s ongoing #OpinionsWelcome global campaign, gathering honest opinions about Laphroaig from friends and foe alike. Entitled ‘An Ode Tae Laphroaig,’ the film features a poem written and […]
Quorn has unveiled digital content campaign #FoodQuorn featuring well-known faces from cycling, swimming and hockey. Taking the lead from the brand’s above-the-line campaign starring Mo Farah, the digital push looks to engage with new audiences online as more healthy and active people look to replace meat once or twice a week. Shot wholly from above, […]
Marking a significant shift in its marketing strategy, Coca-Cola announced that for the first time, all Coke Trademark brands will be united in one global creative campaign: “Taste the Feeling.” Chief Marketing Officer Marcos de Quinto, who unveiled the “one brand” approach at a media event in Paris, said the strategy extends the equity and […]
Stock cube maker Knorr has unveiled a new look and inked a sponsorship deal with Come Dine With Me as part of a £2.7m push to highlight the core values of the brand. TV idents will be shown during episodes of the popular Channel 4 show and the initiative will span digital, PR and in-store […]
Popchips has launched a refreshed brand campaign as it targets health conscious Brits with a humorous recognition of the tokenistic efforts they are prepared to make to be healthy. Running with the tagline ‘Be a bit good’, the out of home, press, point of sale and digital work includes lines such as: “You went to […]
hungryhouse.co.uk has launched the second instalment of its winning Tap & Taste TV campaign, owning the real meaning of takeaway and sticking to their brand direction with the continued focus on quality food and enjoyment together with friends in a flatshare environment. The online food ordering platform has introduced Chinese as the cuisine following the […]