Carrabba’s Italian Grill is launching a new marketing campaign to highlight its new approach to its menu, a fresh, contemporary take on Italian cuisine – adding 20 new items from shareable small plates to wood-fired appetizers and entrees. The marketing campaign, the first from Carrabba’s new agency, Fitzgerald & Co, aims to capture this new […]
ALDI has launched the first major campaign push in Australia for its liquor range, via long-term partner BMF. The campaign uncovers ALDI’s best kept secret yet, its outstanding range of beer, cider, wine and spirits. The range surprisingly ticks all the boxes: low price, great quality and plenty of awards to prove it. Ali Tiling, […]
KitKat, the Nestle confectionery brand, has launched a campaign showing the different ways people enjoy the chocolate. The ad, created by J. Walter Thompson London, shows a family in a 1950s setting enjoying their KitKat by stirring, dunking, snapping and nibbling. The campaign was created by Fernando Barbella, Pipo Virgos, Nathan Holley and Lawrence Parmenter. […]
Heineken has announced it is behind a mystery activation via Red Agency, targeted at the Melbourne hospitality industry which has been taking place in the lead-up to and during The Australian Open. Over the past two weeks, a number of bartenders around Melbourne have been left with some unexpectedly big surprises by a ‘mystery shopper’ […]
Snickers launched a sneak peek of their new Super Bowl 50 commercial, the latest addition to Snickers’ global, award-winning “You’re Not You When You’re Hungry” campaign. Created by BBDO New York, the teaser features a hungry Marilyn Monroe preparing to reprise her iconic “Happy Birthday” performance… although with a far less seductive voice. The teaser only hints […]
Happy Family, one of the fastest growing premium organic food brands founded and operated by moms, today launched a national, multi-faceted campaign titled This is Happy. The campaign shines a light on the many meanings of happiness, aims to dismiss the “right” way to parent and encourages parents to share their #ThisisHappy moments. This is Happy is a […]
Absolut India has unveiled a new initiative that uses a combination of filmmaking techniques and encapsulates the journey of Absolut India’s Limited Edition bottle across the country. The initiative has been launched across 32 locations, 4 Indian cities and comprises 52,500 pictures, 200 video clips, 300 hours of post with just 1 bottle. The Absolut […]
From January 26th, McDonald’s launches a new product range: American Winter, consisting of several gourmet recipes which give comfort to support the cold during winter. To announce this launch, TBWA\Paris has created a saga composed of 3 comedies directed by Ben Gregor (Moonwalk production). Each spot contrasts the harsh winter weather with the warm, comforting […]
Born on the streets of Asia, Tiger Beer is the number one beer in hawker centres, street food stalls and night markets around the region. Now the brand is taking the heat, energy and passion of this food movement to the world with a powerful new film via Droga5 Sydney, that brings heroics to street […]
In a break from product-based advertising, KFC this weekend launches its first-ever major brand campaign in Australia, aimed at bringing its values to life and connecting customers to the ethos of its founder, Colonel Sanders. Based on a saying from the Colonel that ‘life should always be finger lickin’ good’, the new campaign developed by […]