GOVT Singapore has launched its first Häagen-Dazs campaign for General Mills Southeast Asia, titled Real Moments. The campaign was launched in Singapore, Malaysia and Thailand on the same day. It centered around the insight that real, quality time with a loved one is more meaningful than just buying expensive gifts for each other. To launch […]
Building upon the recently launched “Life Well Paired” campaign, Solve partnered with client Président Cheese to concept, produce and execute a branded pop-up store experience near Bryant Park. The immersive retail experience was billed as three days of European inspiration and education. Consumers were able to sample and purchase both domestic and imported Président Cheeses […]
Brand participation agency 31ST:SECOND, have partnered with Arnott’s for Christmas to develop an in-store campaign that will excite shoppers and encourage them to choose Arnott’s for their entertaining needs this festive season. Recognising Christmas as a key snacking occasion and the season for sharing, 31ST:SECOND have worked with Arnott’s to bring to life a strong […]
Old Mout, New Zealand’s best selling cider brand, has launched a dry style cider aimed squarely at beer drinking males. Crafted to be not as sweet as other ciders, Old Mout Hard Cider is a masculine alternative in a category often epitomised by lens flares and colourful pretty packaging. Partnering with L.A-based director Eric Kissack, […]
McDonald’s has launched one of its most emotionally charged campaign of 2015, reminding people about the power of affection, set in the festive season. The core creative of the campaign by DDB Hong Kong, focuses on the importance of hugging between families and loved ones. The spot tells the story of a traditional grandfather who […]
As the countdown to the festive season starts millions of Brits already have one worried eye on the exhausting side of Christmas. On top of this, they have to contend with more and more Christmas ads, starting earlier and earlier, featuring traditional jingly bells, families around the turkey, re-recorded Christmas songs and all the usual […]
McDonald’s Australia, has this week launched Bring Fries to Life, a campaign created by DDB Sydney and VML Australia, which utilises a variety of film mediums to announce the arrival of another world first from Macca’s – Loaded Fries. The Loaded Fries product lets Aussies top their Fries with either guacomole and salsa or bacon […]
In December 1966 WPIX, a Tribune Broadcasting Station, pioneered the airwaves with the first ever Yule Log broadcast as a holiday gift to New York City residents who did not have fireplaces. In celebration of the 49th anniversary of the first broadcast, Lagavulin Single Malt Scotch Whisky, together with actor, humorist, and woodworker Nick Offerman, […]
Arla Foods UK, the UK’s largest farmer-owned dairy company, will be calling on consumers nationwide in the run up to Christmas to support its new ‘White Wednesdays’ campaign. It aims to reach over 40 million people to encourage them to purchase its dairy products and support their farmers. White Wednesdays will focus on the four […]
Treasury Wine Estates’ brand Lindeman’s is campaigning “to bring out the gentleman” in young Australian men through the launch of its new wine collection and brand campaign by J. Walter Thompson, Melbourne. Aptly named the Gentleman’s Collection by Dr. Henry John Lindeman, the campaign taps into the trend of ‘gentlemanliness’ in young Australian men. The […]