Moma, the instant porridge brand, has launched a campaign for its gluten free offering. The work has been created by Aesop Agency and shows the energy the breakfast gives to people. The three executions show a rocket firing out of a pot of porridge, a superhero with a spoon and one that erupts with the word […]
Starbucks is boosting its digital sales in China through an online store on Alibaba-owned Tmall, selling gift cards, coffee vouchers and personalised e-cards. The store will give Starbucks an extension of its loyalty scheme in China, which the retailer believes will be its biggest international market in 2016, according to Investor’s Business Daily. For Alibaba […]
Lurpak’s digital festive campaign encourages consumers to make their festive food stand out from the usual standard turkey with sage and onion stuffing or Brussel sprouts with pancetta and surprise and delight friends and family this Christmas. We all love a traditional Christmas dinner, but more often than not we keep to that tradition and […]
Marks & Spencer is launching a through the line campaign to support its festive food range. Created by RKCR/Y&R, it features a series of films that continue with the ‘Adventures In’ theme and aim to make Christmas magical by highlighting the range of exciting food that M&S offers for every special Christmas occasion. The campaign […]
More than a quarter (27%) of UK adults will suffer from at least four hangovers during the Christmas period, while 64% expect to overindulge during festivities, according to research from Coca-Cola. The soft drinks giant has published the findings as it gears up for its annual Designated Driver campaign, run in partnership with the Department […]
Reese’s shows us how it’s done in its latest ads that transform public outcry over its hideous Christmas candy into amusing visuals about tree-shaming. Reminiscent of the Starbucks Christmas cup debacle, fans of the brand took to Twitter to voice their disdain about Reese’s tree-shaped peanut butter candies looking more fecal than festive. The brand […]
Baxters has launched a new campaign celebrating the big and bold flavours of its food range. The print and TV work is set in a quirky, offbeat world and introduces the audience to the outstanding flavours of Baxters, by showing two woman dwarfed by beautifully shot ingredients. The work is the first by RKCR/Y&R for […]
Heineken USA unveils a specially designed Vanson motorcycle jacket in partnership with Boston-based boutique Concepts, marking the last of five premium collaborations Heineken will launch in 2015. The outerwear piece will make its debut at a celebration at Concepts’ Harvard Square location, and five attendees will have the opportunity to receive the custom item. For […]
Ahead of the star studded UEFA Euro 2016 final draw in Paris on 12 December, Carlsberg, the Official Beer to the UEFA Euro 2016, announced its marketing campaign for the tournament in France next summer. Carlsberg’s promise for the tournament will be to “do it better for the fans”. The campaign is built around Carlsberg’s […]
GOVT Singapore has launched its first Häagen-Dazs campaign for General Mills Southeast Asia, titled Real Moments. The campaign was launched in Singapore, Malaysia and Thailand on the same day. It centered around the insight that real, quality time with a loved one is more meaningful than just buying expensive gifts for each other. To launch […]