Nescafé is partnering with Facebook to launch an immersive video, pioneering new technology just released for the platform. The Nescafé ‘Good Morning World’ video stars people in kitchens across the world, performing the hit song ‘Don’t Worry’ using spoons, cups, forks and a jar of coffee. Uniquely, viewers can rotate their smartphones through 360˚ to […]
Jack Daniel’s, the Tennessee whiskey brand owned by Brown-Forman, has launched an out of home (OOH) campaign in the UK to launch its new drink, Tennessee Fire. The campaign sees a 2D installation of the bottle protruding out of billboards across Old Street and Mile End in London, and at London Road in Manchester. The […]
As part of the Bisto Together Project, McCann London has created a new campaign showing the power of home-cooked food to bring people together. Launching two new range under in the Bisto Made Simple brand, the “Bisto New Baby” campaign, focuses on a young couple that has just had their first child. In the TV […]
During ‘Coca-Cola Summer Love’ – The summer’s biggest event that took place in Israel, Coca-Cola created a unique bottle that has never been seen before: Wish in a Bottle – The bottles were developed and custom made just for this event. In order to make the idea come to life – Coca-Cola and agency Gefen […]
Nespresso, the worldwide pioneer and reference in premium, single-serve coffee, is pleased to announce that George Clooney — American actor, screenwriter, producer, director and activist — will extend his relationship with the company by becoming the new brand ambassador in the U.S. Beginning November 2nd, George Clooney will be featured in Nespresso’s new integrated marketing […]
Nespresso has cast a new leading man to star alongside brand ambassador George Clooney for the latest communication campaign by IPG McCann. Playing himself, Jack Black is bringing a new twist to the campaign which will debut on 29th October. The new Nespresso advert playfully explores the concept of ‘What Else?‘, provoking viewers to consider […]
Leading Scotch Whisky brand LABEL 5 reveals an exclusive partnership with bartenders around the world who have created innovative and tasty cocktails with LABEL 5 Classic Black. In addition to this digital campaign called “Whisky Confidential”, LABEL 5 announces being partner of the IBA’s World Cocktail Championships for 2015. With its videos, LABEL 5 invites […]
McDonald’s is turning the NFL on its head in its latest ad campaign by showing legends of the game including Jerry Rice and Mike Ditka rooting for rival teams. As official sponsor of the football league, McDonald’s has released a series of ads featuring NFL Hall of Fame stars however in a cruel twist they […]
General Mills is issuing a casting call for real rabbit versions of its 57 year-old Trix Rabbit mascot to communicate a real life commitment to removing artificial flavors and colors from artificial sources from its cereals. The online-only campaign, created by General Mill’s agency, McCann New York, includes a wonderfully fluffy video inviting all silly […]
October 2015 sees Mentos launch its brand new 360º marketing and advertising campaign, ‘Who Says No to Mentos’; targeting shoppers UK-wide whilst driving footfall in convenience and impulse stores. The substantial national TV advertisements will run right through into December; fully integrated with outdoor, digital, social, PR and experiential activation. To further drive engagement with […]