Iconic bread brand, Hovis, made its comeback to the UK’s screens after a three year gap on 5th October, with a new TV ad to launch the latest addition to its baking portfolio, the “Hovis Good Inside” range. The TV spot, created by independent creative agency, Mother, draws on the brand’s iconic heritage for seeing […]
McCain, the nation’s favourite teatime brand, is launching two multi-million pound marketing initiatives next week that will shine a spotlight on modern, midweek family teas: A week long series of consumer generated content TV ads, and the renewal of McCain’s sponsorship of Emmerdale, with new ident creative. Kicking-off on 5th October, ‘The Nation’s Teatime’ will […]
Mendoza Films have completed a highly collaborative project for Amstel, in which directorial duo David Wynn-Jones and David Alcalde combine their expertise to create the story of how their Oro brand beer is made. Devised by Publips and produced through Barcelona’s The Gang, ‘The Journey’ raises the profile of the premium beer following its recent […]
As part of its ongoing campaign to encourage people to “Reinvent Snacking,” The Laughing Cow cheese invited culinary and social media stars from Seattle, Chicago and New York to bring a new perspective to snacking by sharing their innovative tips and techniques. “Our ‘Reinvent Snacking’ campaign highlights The Laughing Cow’s delicious taste and creamy texture […]
In celebration of its launch of the new Joy Will Take You Further campaign, the largest global campaign for Johnnie Walker to date, the whisky brand last night hosted an exclusive event at the New York City headquarters of The Explorers Club, the world-famous non-profit organization. The evening featured household names, renowned explorers and the […]
AgencyUK has teamed up with The Spice Tailor to promote their unique brand of Indian sauces in the UK and Australia. Created by TV chef Anjum Anand, The Spice Tailor utilises authentic ingredients that can be ‘tailored to taste’ in a convenient, three-step cooking process. AgencyUK was tasked with launching an above-the-line campaign for the […]
Americans want more joy in their busy, over-scheduled lives – in fact, a recent survey from Reddi-wip shows that 93 percent want to find more ways to experience joy every day and 94 percent agree joy is more intense when shared with others. Despite that yearning, however, people don’t always stop and savor the moment, […]
McDonald’s UK launches a new integrated campaign to drive trust in the brand. Developed by Leo Burnett London and OMD UK, the campaign continues the myth busting approach seen in ‘The Cow’ earlier this year, with the launch of two new TVCs in the campaign, focusing on McDonald’s other core products – chicken and fries. […]
Costa Coffee is tapping Periscope, the Twitter-owned live broadcasting app, to stream a barista battle to create the perfect coffee art. Two teams of Costa Coffee baristas will be challenged to pour a perfect ‘flat white’ coffee, complete with florette design. The pour-off will be broadcast live on 29 September for an hour through Costa […]
Laphroaig whisky is celebrating its 200th anniversary in 2015. In honour of that fact, the brand has made a thoroughly entertaining film as part of it’s popular and brutally honest ‘Opinions Welcome’ campaign. The film stars a selection of locals from the distillery’s home on the Island of Islay in Scotland, and their candid opinions […]