Despite its success, Coca-Cola’s Share a Coke campaign did not encompass native names in many countries, especially in Latin America. The original campaign was especially welcomed in Peru, but due to the country’s diversity many couldn’t participate because of their native names. In response to that, McCann Lima created a voice recognition drinks dispenser that […]
With the eyes of the world turning to England for seven weeks of sporting history at the Rugby World Cup, Guinness launched a brand new campaign, celebrating stories of strength of character and integrity from the world of rugby. Rather than focus on physical attributes of what makes a rugby player, this campaign looks to […]
Under the Creative Direction of Juan Pablo Lufrano, Rafael Santamarina, and Ariel Serkin, Del Campo Saatchi & Saatchi present their latest work for Andes beer. The piece was directed by Diego Núñez Irigoyen from Agosto production company. Andes gathered all the most attractive men in Mendoza for a huge Saturday casting that lasted all night. […]
Wednesday 2nd September saw McDonald’s launch its Great Tastes of the World promotion in the UK with a new multi-channel campaign, including TV from Leo Burnett. The food promotion, which hasn’t featured on the McDonald’s menu since 2013, consists of 5 burgers inspired by 5 different cuisines from around the world over the course of […]
Grey Goose vodka, known for celebrating the “World’s Best,” toasts to its longstanding US Open partnership with a premiere activation taking New York City by storm. For the first time during its partnership with the world-renowned tennis tournament, Grey Goose transforms Manhattan’s grid into a tennis court the size of the city, bringing the daytime […]
Ever since Blink director Nick Ball was a little kid he wanted to direct a Pot Noodle ad. And with focus and determination, he’s finally made it. The tale he tells is of another determined young man who didn’t want the fuss of cooking to get in the way of his ambitions. That’s why he […]
On 2nd September, Burger King will be taking guests’ taste buds on a trip inspired by a range of European ingredients with its new menu. The Eurotrip line-up will feature a new range of burgers, sides and desserts for Burger King guests to enjoy at their local restaurant. First stop; sample a delicious feast with […]
McCann Buenos Aires is responsible for the latest campaign signed by Nesquik, created under an artistic approach that reflects the awakening of kids in a poetic way. This is a step in the direction of Nesquik establishing an emotional bond with mothers through the concept “You get them out of bed, Nesquik awakes them.” To […]
Pizza Hut, the home of the Stuffed Crust, launched new Chillidog and Cheesydog pizzas. The new Chillidog Stuffed Crust features chilli sauce and a cheese-infused hot dog stuffed inside the crust of customers’ favourite pizzas. With the addition of chilli sauce as the base sauce on the pizza, Chillidog Stuffed Crust is the perfect choice […]
Craving a sugary drink, but you’re not prepared to work for it? Well you’re out of luck as far as Gatorade is concerned. This sports drink brand have partnered up with NFL Films, putting the emphasis on being active. Targeting college students, American football stars, Peyton and Eli Manning, visit local colleges, catching students off […]