Anchor Cheddar lit up London landmarks as they kicked off their ‘The Cheese Sandwich Needs You’ campaign to get Britain #onboard. The cheese sandwich is falling out of favour in the UK, and Anchor Cheddar is on a mission to remind us, that with the right cheese, it’s the perfect lunchtime treat. Their team of […]
FIJI Water, the premium bottled water brand in the United States, announced its first–ever television advertising campaign for the brand: “Untouched.” The $30 million campaign – the largest marketing investment FIJI Water has ever made – highlights how a sip of FIJI Water transports one from the grime of civilization to the untouched tranquility of […]
This Valentine’s Day, Oreo is giving all the people who aren’t exactly enthusiastic about the hallmark holiday something they can love: stories about awkward, unexpected romance starring the brand’s new twist on a classic dessert – the newly-released Red Velvet flavored Oreo. Oreo, with the help of creative agency 360i, is kicking off its “Feel the […]
Jägermeister, 7th largest premium spirit brand in the world, announces the launch of the brand’s first campaign ever developed to reach America’s fastest growing population, Hispanics. “Sin Igual,” which translates to “Like No Other,” is a unique campaign that parallels the shared passion, uniqueness and cultural roots that both the liquor and Latinos proudly share. […]
KFC is marking 50 years since the Colonel landed in Great Britain with a series of campaigns toasting the brand’s half century in the UK. Created by BBH London the year-long push spans broadcast, outdoor and digital. On Monday 9 February the multichannel ‘Families’ campaign will launch, reflecting on 50 years of KFC. The ad […]
Warburtons has recently partnered with the British Heart Foundation to help share informaton on health & nutrition. This week saw the lauch of ‘Red Breakfast’, a stop motion spot which is part of a wider social media campaign to raise awareness of the importance of healthy eating in maintaining a healthy heart. Grand Central’s George […]
Highland Spring has launched its first ever above-the-line advertising campaign for sparkling water as part of a quarter of a million pound investment in outdoor media and on-pack promotional activity. The sparkling water firm enlisted Story to create the ‘Escape to a Sparkling Moment’ brand proposition offering consumers the chance to win a free trip […]
innocent have reintroduced their Big Knit campaign. This February the Coca-Cola owned company will be popping little woolly hats knitted by people up and down the UK on their smoothie (and juice) bottles to help raise money for charity. With 25p from every be-hatted bottle sold going straight to Age UK, innocent are confident of […]
Kellogg’s, the leading cereal brand, launches its sponsorship of popular Channel 4 gameshow Deal or No Deal, to promote its All-Bran cereal range. The sponsorship deal has been managed by Carat and Channel 4 Sales and has been designed to position the All-Bran cereal range as the tasty breakfast choice that keeps you regular. Starting […]
McDonald’s is now randomly accepting Lovin’ as a form of currency. Following the launch of McDonald’s “Pay with Lovin’” Super Bowl commercial, the company is bringing the idea to life at participating restaurants across the United States. Beginning on February 2, the fast food chain will allow customers pay for their food with displays of […]