Confectionary brand Hosta has mounted an out-of-home (OOH) initiative as part of its ‘keeping Britain nuts’ campaign. Promoting the Mr Tom peanut crunch bar, #TOMFACE, booked direct with JCDecaux, is described as ‘a celebration if the nutty pastime of gurning’ and is targeting rail and roadside passengers nationwide through static and digital sites. The campaign […]
Grolsch, the premium continental lager brand, is launching ‘The Green Light District’ – a multichannel campaign targeting drinkers in Brighton that has been created by integrated experiential agency, LIFE Experience. The campaign, which takes in experiential, ambient media, social, PR and promotional activity, is aimed at driving consumer engagement and trial of the iconic lager. […]
McCain has unveiled a potato scented taxi, which will offer free rides for five minutes – the time it takes to microwave a McCain Ready Baked Jackets potato. The taxi will travel through London, Birmingham, Manchester, York, Leeds and Bristol, as part of a £8.4m marketing campaign. The specially designed ‘Jacket Taxi’ emits the warm […]
John Smith’s Extra Smooth, one of UK’s favourite ale, is ‘upping the ante’ with the launch of a new creative campaign that harnesses the brand’s links to horseracing and the smooth, No Nonsense credentials for which the beer is famous. The year-round press and radio campaign, which will embrace brand ads and racing advertorials, will […]
Del Monte Arabia launched Fruit Explosion, a fun and interactive Facebook game with exciting prizes to be won. The campaign is focused on promoting the new Del Monte Juice Drinks with Bits – activated by a fully integrated bilingual social media regional support to boost the Del Monte brand, product awareness and preference across the region. Campaign […]
If you need to be reminded about the fragility of human life, just watch a Formula 1 race car made entirely of Johnnie Walker whisky glasses shattering into a million pieces, says Carolyn Panzer, Director of Corporate Social Responsibility for Diageo, makers of the world’s No. 1 Blended Scotch Whisky. http://www.youtube.com/watch?v=_eM7MLrQI-0 The Glass Car is […]
Safeway Inc. announced the launch of its Help Us End Hunger (Every Bag Counts) food drive to help make the holidays brighter for people who rely on the assistance of food banks. The company is joining with customers, Kraft, local food banks and broadcast partners to collect food donations at Safeway stores through Christmas. To […]
http://www.youtube.com/watch?v=8Vv_M2jBDf4 It’s happened: The Kraken has burst from the realm of myth into the living world—and into living rooms across America. Premium spirits importer Proximo Spirits has launched a new television and digital campaign for it’s rum brand, that features the eponymous, epically-proportioned Kraken destroying a ship in jaw-droppingly photo-realistic high definition. The action is […]
Fresh off launching their holiday campaign in the UK and introducing their own vintage-inspired fashion line, Coca-Cola has now decided to combine the two ideas together and unveiled a microsite that lets you generate your own ugly Christmas sweater—as a final touch to complete the year-end holidays. Made with the help of New York based agency […]
Nescafe Dolce Gusto officially announces a brand re-launch and fresh advertising campaign celebrating its line of single-serve coffee machines under the new “Live With Gusto” creative platform. Known for its innovative and design-conscious line of professional at-home specialty beverage machines, Nescafe Dolce Gusto will bring to life the “Live With Gusto” platform in a fully integrated marketing […]