Pepsi has announced its summer plans as part of this year’s global creative campaign, Pepsi Generations, celebrating the brand’s iconic role in music history. With the help of Pepsi musicians past and present, including King of Pop Michael Jackson, Ray Charles and Britney Spears, the new iteration of the campaign will continue to excite fans […]
PepsiCo Latin America has launched a new campaign entitled ‘RefresCosas’ across Latin American markets, meaning ‘Refreshing Things’. The social media campaign has been created by Impero. The campaign has been rolled out on the brand’s Instagram and Facebook channels across Latin America and consolidates on the success of the previous ’7Up vx El Calor’ […]
Burger King Spain let Instagram users build their own hamburger through polls on “Stories” to receive a coupon for a free, customized Whopper. Without any paid media, the effort earned 270,000 interactions across 45,113 unique users and generated 34,675 custom Whopper coupons in less than three hours, according to Adweek. The fast-food brand boosted […]
A new campaign for a beer founded by a beverage giant and a media company is taking the utility of its brew to the next level in a new campaign. In October of 2016, AB InBev and Vice joined forces to create a new beer in the US, Old Blue Last (OBL), named after the […]
Geometry Japan has teamed up with ADK to run a very unique Christmas campaign using Fried Chicken Bath Bombs, a disruptive gift that got the world talking about Kentucky Fried Chicken. Celebrating Christmas with fried chicken is a big part of Japanese culture where Christmas equals to KFC; dads come home with a bucket […]
Pizza Hut has launched its new brand platform to rekindle Singaporeans’ love for simple, uncomplicated food in the face of ever-changing foodie fads. The campaign created by Ogilvy Singapore is the agency’s first work on the newly acquired account. ‘Your Slice of Simple’ celebrates Pizza Hut’s simple, delicious pizza experience, with the focus on Pizza […]
Have you ever tasted a burger that’s so good it leaves you speechless? Anyone who’s had an irresistibly mouth-watering, hot and juicy burger knows that feeling: mmmmm! Ugh! Gah! They’re not real words, but we all speak this primal “burger language.” Understanding that a deliciously irresistible burger can leave you at a loss for […]
With summer just weeks away, Mike’s Hard Lemonade is pushing its signature lemony malt beverage in a campaign that riffs off of internet humor. The campaign is a continuation of the brand’s ‘Drink on the Bright Side’ effort, which launched last year in a bid to appeal to males aged 25-29. The latest iteration […]
Tuborg, the Danish lager brand, has announced the return of its successful music campaign Tuborg OPEN, which this year sees global pairing Diplo and MØ exploring musical influences and creating new collaboration tracks with artists from around the world. Now in its second year, Tuborg OPEN is once again bringing together a group of […]
Tic Tac is launching a £1.5m campaign featuring a brand new TV creative and positioning, encouraging people to take on new experiences and ‘Open Up’. For the first time in five years, Tic Tac Core (Fresh Mint, Lime & Orange, Strawberry Fields, and Mint Rush) is hitting the UK’s screens on 7th May and running […]