Popular breakfast cereal brand Weetabix, is bringing back its famous ‘Have You Had Your Weetabix?’ strapline with a new advertising campaign that aims to encourage consumers to think of the brand as the first choice for breakfast. Supported with a heavyweight £10 million investment and a bold new pack design the brand aims to extend […]
The UK’s biggest cereal brand, Weetabix, has once again picked up a Product of the Year Award for its new Weetabix Protein product. Weetabix Protein, the biggest-selling launch of 2016 in the total cereals category, was voted Number One by more than 12,000 households, as Protein Cereals Product of the Year. This follows wins in […]
Weetabix Food Company, Britain’s number one selling cereal brand, announced a £30 million capital investment programme across its UK manufacturing sites in Burton Latimer and Corby. The creation of new production capacity by 2018 will significantly raise volumes to match rising sales of the iconic Weetabix biscuits both at home and overseas. The investment will […]
New Kellogg’s Cinnamon Frosted Flakes is now widely available at stores across the country and to celebrate, Tony the Tiger – Cinnamon Frosted Flakes’ biggest fan – is hitting the road to spread the gr-r-reat news. Traveling coast to coast, Tony will team up with fans to unbox the delicious new Cinnamon Frosted Flakes and encourage kids and […]
Kellogg’s has ‘contemporised’ its Corn Flakes brand in a new £10m campaign that sees a five-year consumer marketing hiatus come to an end. The cereal maker has launched a nine-month TV and social media marketing campaign, featuring real consumers sharing how they eat a bowl of Kellogg’s Corn Flakes, be it with milk or even […]
Kellogg’s has enlisted the expertise of ENVY and Isobar to deliver its inspiring new campaign, #WhatStrengthIs. The campaign sees a star-studded cast of Nicola Roberts, Katie Piper and Lisa Faulkner, beamed up onto the LED screens in London Waterloo as they reveal what gives them strength. By celebrating the experiences of these high-profile, successful women, the […]
Breakfast cereal brand Jordans reveals the new packaging design for its iconic Granola range. Hitting the shelves this month, the original British Granola manufacturer tasked award-winning branding consultancy Coley Porter Bell to develop the new look. Charged with bringing to life the brand’s proposition, Coley Porter Bell implemented its proprietary Visual Planning approach. Jordans wanted […]
A French farming family passionate about clean, honest eating has launched a nutritious new snacking cereal called “Quinoa Crack”, made from 100% toasted grain. According to founder Jason Abbott: “This cereal exists because you and I are tired of big corporations feeding us sugar for breakfast. We’re European quinoa growers and cereal activists and whilst […]
Leo Burnett London has created a series of 18 short form content films for Kellogg’s to run across social media channels. The agency developed the ‘Because Yum’ idea to encourage people to reappraise cereal as a potential snack, getting them to eat it at different times of day outside of breakfast. Launching on 26th September, […]
McCann London and Shredded Wheat have given consumers the chance to ‘Shred Life’ in a new diving competition with a £150 cash prize. Following on from the Shredded Wheat campaign in which a diver was seen jumping into the chlorinate unknown to ‘Shred Life’ himself, the brand has expanded the creative further by allowing consumers […]