Change4Life Aims to Get Children Eating Healthy Snacks in New £4.5m Campaign

Change4Life Aims to Get Children Eating Healthy Snacks in New £4.5m Campaign

 Public Health England (PHE) is helping parents take control of their children’s snacking by launching the first Change4Life campaign promoting healthier snacks. This is because half of children’s sugar intake, currently around 7 sugar cubes a day, comes from unhealthy snacks and sugary drinks , leading to obesity and dental decay. Each year children […]

Milo Sends Mums Back to School in Malaysia to Better Understand their Children

Milo Sends Mums Back to School in Malaysia to Better Understand their Children

Milo has launched “Back To School Mums” in Malaysia, a campaign where mums highlight that there is an energy gap for school children that skip breakfast, which will affect their performance in schools. Mums were sent to the same school as their child and put through the exact schedule that they have packed their child […]

Piranha Bar Gets One Year Olds Rapping For Toddlebox.ie

Piranha Bar Gets One Year Olds Rapping For Toddlebox.ie

Piranha Bar defy reality in new commercial, getting a one year old baby rapping about his nutritional needs for Danone’s Toddlebox.ie platform. Directed by Richard Chaney, the film sees a range of toddlers, or ‘gangster nappers’, from 0-3 years old spitting bars to demonstrate why their first 1000 days of life are a critical window […]

Kids Think Valentine’s is Gross in New Splendid Ad by BBR Saatchi & Saatchi

Kids Think Valentine’s is Gross in New Splendid Ad by BBR Saatchi & Saatchi

Splendid – the Strauss Group owned bitter dark chocolate brand, which operates under the “When you grow up you’ll get it” tagline – has been tormenting kids for a few years now. The way the brand sees things, some things can only be appreciated when you grow up and that probably includes the whole boys and girls, […]

Kellogg’s Rice Krispies Team with Toys for Tots & Instagram’s Misterkrisp to Help Give Joy to Children in Need

Kellogg’s Rice Krispies Team with Toys for Tots & Instagram’s Misterkrisp to Help Give Joy to Children in Need

In partnership with Toys for Tots and treat-maker extraordinaire Misterkrisp (aka Jessica Siskin), Kellogg’s Rice Krispies is encouraging families to embrace this season of giving with the Rice Krispies “Treats 4 Toys” program. For every Rice Krispies treat they make and share using #Treats4Toys, Rice Krispies will donate a gift to Toys for Tots to help […]

Ogilvy India Launches ‘You Eat, They Eat’ Campaign for KFC

Ogilvy India Launches ‘You Eat, They Eat’ Campaign for KFC

Ogilvy Delhi has created a digital campaign “You eat, they eat” for KFC’s add HOPE initiative, where KFC will contribute upto ₹5 from the sale of every bucket. The agency saw an opportunity to use the KFC bucket to raise awareness for the plight of millions of children, suffering from hunger. These short, animated films […]

McDonald’s Helps Kids Globally Get to the Olympics Opening Ceremony

McDonald’s Helps Kids Globally Get to the Olympics Opening Ceremony

McDonald’s is rewarding 100 kids from around the world with the opportunity to participate in the 2016 Olympics Opening Ceremony in August. The initiative, titled ‘McDonald’s Olympics Kids Program,’ revolves around a unique opportunity for children from over 20 countries to come together in Rio and join the excitement of the Games. To celebrate the […]

Mike’s Hard Lemonade & 21st Century Fox in Alcohol Justice Doghouse

Mike’s Hard Lemonade & 21st Century Fox in Alcohol Justice Doghouse

“Comic book characters should never be used to sell alcoholic products,” stated Bruce Lee Livingston, Executive Director / CEO, Alcohol Justice. “Kids are inherently targeted, PR damage to the brands is substantial, and shareholders should scream for heads to roll.” Livingston is referring to the current cross promotion of a Mike’s Harder Lemonade alcopop with […]