Snickers Goes Nuts with New ‘Sknickers’ Underwear Range for Men

Snickers Goes Nuts with New ‘Sknickers’ Underwear Range for Men

Snickers has revealed their launch of “Sknickers” – a new line of men’s underwear – was an April Fool’s Day prank. In a seemingly serious stunt, Snickers announced the “industry-leading product innovation” was the “answer to men’s wellness trends.” The “Sknickers” underwear range would supposedly “hit stores in the coming months” and “offer wearers a […]

Family (and friends) Provide an ‘UnReal’ Branding for Boston-Based Snack Brand

Family (and friends) Provide an ‘UnReal’ Branding for Boston-Based Snack Brand

Family (and friends) have been helping Boston-based snack brand UnReal strengthen their brand impact on shelf and launch a whole new website, packed with positive messaging rallying against ‘corporate candy’. UnReal was the brainchild of two brothers, Nicky and Kris after their parents told them to go and find out why they had thrown away […]

RPM Launches Cadbury Egg Hunts Campaign at National Trust Properties

RPM Launches Cadbury Egg Hunts Campaign at National Trust Properties

Independent creative agency, RPM, revealed new details of Cadbury’s Great British Egg Hunt in partnership with the National Trust and National Trust for Scotland. The annual Easter egg hunt, which launches on Friday 14th April and runs nationwide over the Easter weekend, forms part of Cadbury’s wider seasonal campaign. Building on the natural association between […]

Mars Inc. Hatch New Easter Campaign to Celebrate Return of Galaxy Golden Eggs

Mars Inc. Hatch New Easter Campaign to Celebrate Return of Galaxy Golden Eggs

To celebrate Galaxy Golden Eggs’ second year in market, Mars Chocolate UK has created a series of short films to highlight the product in the run up to Easter. Taking inspiration from the Easter season and Galaxy’s effortless elegance, the films fuse the beautiful aesthetic of high fashion advertising with the adorable and quintessentially Easter […]

Snickers Proves You’re Not at You’re Best When You’re Hungry in New Campaign

Snickers Proves You’re Not at You’re Best When You’re Hungry in New Campaign

Snickers has launched the latest advertising in its ongoing “You’re Not You When You’re Hungry” campaign. The new work follows the ad that aired during 2017’s Super Bowl featuring Adam Driver. Created by BBDO New York, these latest iterations stem from the same universal insight – people exhibit out-of-character traits when hungry – but take […]

M&M’s Invites Fans to Star in the Brand’s Next Commercial

M&M’s Invites Fans to Star in the Brand’s Next Commercial

Colourful chocolate candies and catchy beats have never been remixed like this. On February 26, the M&M’s brand will bring together its iconic spokescandies with Incredibox beatbox technology in a new, musically-inspired commercial that is sure to generate buzz. And, now, M&M’s is looking to its fans to get involved by recording their own bite-size […]

Snickers Imagines Weirder Magazine Swimsuit Issues on the Back Cover of Sports Illustrated

Snickers Imagines Weirder Magazine Swimsuit Issues on the Back Cover of Sports Illustrated

Snickers loves the Sports Illustrated Swimsuit Issue. More specifically, the brand loves buying the back cover of the popular annual edition, and having fun parodying the supermodel photo shoots inside it. Two year ago, the Mars Inc. owned candy, imagined a swimsuit model as Medusa in an inspired “You’re not you when you’re hungry” style […]

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