Mars Inc. Hatch New Easter Campaign to Celebrate Return of Galaxy Golden Eggs

To celebrate Galaxy Golden Eggs’ second year in market, Mars Chocolate UK has created a series of short films to highlight the product in the run up to Easter.

Taking inspiration from the Easter season and Galaxy’s effortless elegance, the films fuse the beautiful aesthetic of high fashion advertising with the adorable and quintessentially Easter visuals of baby chicks. Captured all in camera, the campaign brings together Chick and Egg in harmonious fashion.

The three creatives will run across Facebook and Instagram for the whole of March and the campaign is supported by £195k social media spend. The campaign, created with AMV BBDO, will reach a total of 14 million people across Facebook and Instagram.

Following its successful launch last year when it was the number two small sharing bag during the season, Mars Chocolate UK has made significant investment in supply and will manufacture over 40% more Galaxy Golden Eggs than last year. This investment ensures Galaxy Golden Eggs is a great option for retailers looking to maximise sales and availability this Easter, and it has continued to perform well so far in 2017 with value sales up 3.5% YTD from twelve months ago making it is the fastest growing small sharing bag so far this Easter.

Bep Dhaliwal, Trade Communications Manager, Mars Chocolate UK, said: “Galaxy Golden Eggs is one of our most successful NPD launches in recent years and following investment in supply and this brand new social media campaign, we will ensure the product is front of mind for millions of consumers when they are in-store, providing a great sales opportunity for retailers.”

Galaxy Golden Eggs is available at a RRP of £1.29, while the Galaxy Golden Eggs Large Egg is available at an RRP of £5.29.

Source: Little Black Book

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