Mars Chocolate North America unveiled the 3 Musketeers Bar “Why 3?” campaign, the first new campaign for the brand in more than 10 years. Developed by DDB Chicago, the humorous creative features the iconic Musketeers together for the first time in more than a decade. The series of four digital video spots, showcase why “3” is […]
Branding and packaging design specialist Parker Williams has crafted the packaging across Tesco Finest’s new Easter egg ranges, developing designs for both its modern and vintage product variants. The packaging specialist has produced a bright design for the modern range, incorporating the brand’s distinguished logo in a dark bold sphere, which stands out against vivid […]
The #Oscar for Best Candy Coated Costume goes to… pic.twitter.com/CcnNwSV4Vt — M&M’S® Brand (@mmschocolate) February 19, 2015 M&M’s Chocolate Candies have been a staple in movie theater snack cases for decades. Now, they’re bringing the movies to television. Mars Chocolate North America announced M&M’s Brand plans to showcase a humorous spoof of action movie trailers […]
After its Brady Bunch tribute, chocolate brand Snickers continues its clever play on the tagline ‘You’re not you when you’re hungry’ by swapping a Sports Illustrated’s cover model for Medusa. Model Hannah Davis graced the magazine’s latest swimsuit issue as front cover girl, but its back cover reveals a scary-looking Medusa baring her teeth—depicting how […]
The tradition of Valentine’s Day has never really made it big in Denmark. A recent study showed that only 2% of Danish men love Valentine’s Day. In order to turn this around, Danish chocolatier Anthon Berg, with the help of creative agency Robert/Boisen & Like-Minded, decided to investigate if they could convert some of the […]
Mars Chocolate North America gave America its first taste of the all-new 30-second commercial from Snickers that will air during the first quarter of Super Bowl XLIX on Sunday, Feb. 1, on NBC. The new ad from Snickers, the most beloved star of Super Bowl XLIX, could be someone you might not expect. A new teaser […]
If news from 2014 made the case for 3D printing as this decade’s game-changing technology, CES closed the sale. From dresses to drum kits, the show was full of printed, working devices we didn’t even see on the radar last January. For some, though, the CocoJet 3D printer took the cake…or the candy, rather. CocoJet […]
M&M’s Crispy Milk Chocolate Candies are back, and the brand is telling all the fans. Even the oscillating, folding and ceiling variety. On Sunday, Jan. 11, Mars Chocolate North America debuted a new TV commercial for M&M’s Crispy, which are returning to shelves for the first time in a decade after countless pleas from consumers. The […]
Mondelēz International has introduced premium gifting range Cadbury Glow in India. It is intended as a year round gift and features brand strategy, brand architecture, brand identity and graphic packaging design from Pearlfisher. “Cadbury is an iconic brand full of generosity, playfulness, optimism and pioneering spirit. As a brand that shares so many attributes with […]
Milka wished to reimagine their advent calendar packaging in order to tackle the universal insight that children always ask… “How many sleeps until Christmas?” Taxi Studio was briefed to deliver a creative solution, incorporating AR technology, to answer this ever-present question. Taxi devised a solution that underpins Milka’s ‘Dare to be Tender’ positioning, opting for […]