Snickers is giving almond and peanut butter versions of its candy bar the spotlight in two new ads that stick with its “You’re Not You When You’re Hungry” messaging. In “Ahmend,” viewers see two guys in a car. The passenger has a Snickers Almond and clearly loves all things almond. He keeps discussing almonds, […]
A two-in-one treat that is sure to surprise and delight! pic.twitter.com/7lxguCRWA4 — Kinder (@kinderus) March 5, 2018 If you’re going to mimic theatrical trailer tropes like “In a World…” as part of your marketing campaign you might as well do so during the Oscars. Ferrero did just that, positioning its Kinder Joy product — a chocolate […]
There are two kinds of hunger: The kind that fuels you to be great, and the kind that keeps you from being great. What happens when both kinds strike the same guy? A new video by creative agency BBDO Guerrero, follows a street artist who spends his days drawing people’s portraits. But when he […]
Mondelez India has partnered with Carat to launch an innovative campaign to celebrate Valentine’s Day on February 14. Titled “Pop Your Heart”, the campaign promotes Cadbury Dairy Milk Silk’s Special Edition pack for Valentine’s Day amongst the social media savvy but romantic millennials. For the record, Cadbury Dairy Milk Silk recently launched the special edition […]
The M&M’s Brand released its new Super Bowl commercial online in advance of its airing during the first quarter of Super Bowl LII this Sunday, Feb. 4, on NBC. The 30-second commercial focuses on how M&M’s spokescandies cope in a world filled with people who want to eat them. The new spot, which was created by BBDO […]
Mars Wrigley Confectionery U.S., makers of beloved treats including Dove, M&M’s, TWIX, SNICKERS, Skittles, Starburst, Altoids and Extra, announced plans to open the first ever chocolate and candy-inspired pop-up salon based in New York City, just in time for Valentine’s Week. The experience, set to debut February 13 through 14, will be based at 230 West 39th […]
Cadbury is bringing an authentic, very purple newsagent’s shop to the heart of Soho for the first time ever. Kitted out with unique Cadbury newspapers, postcards, household items and more importantly, Cadbury Dairy Milk, the shop will be open to fans for four days from 25th-28th January. The very special Cadbury Glass and a Half […]
M&M’s released a short online video revealing that Danny DeVito will star in the brand’s new Super Bowl LII commercial. To give America a taste of what’s to come on Super Bowl Sunday, DeVito is shown humorously lounging in a pool of chocolate. This teaser video, which was created by BBDO New York, nods to one of the […]
Nestlé will sweeten Japan’s Valentine’s Day with ruby-chocolate KitKat, choosing one of the world’s most candy-obsessed markets for the debut of the first new type of natural chocolate in more than 80 years. Nestlé struck a deal with Zurich-based Barry Callebaut, the developer of ruby chocolate, giving it exclusive rights for six months to the […]
Cadbury is focusing on little acts of kindness in its relaunched marketing for Dairy Milk, as revealed in the first work from VCCP since the Mondelez brand appointed it as lead global agency in 2017. The strategy behind the campaign is to take the Cadbury brand back to its roots as a family brand […]