Imagine the thrill of jetting into Brazil for the 2014 FIFA World Cup andsoaring over the iconic cityscape of Rio de Janeiro. Now imagine if you could enjoy this experience without even boarding a plane. This is what passers-by in London saw recently, when Coca-Cola unveiled stunning 3D artwork to support the launch of a […]
Coca-Cola is making in-home 3D-printing as simple as making toasts with a new tech piece that comes as part of its Ekocycle brand initiative, centered around innovative recycling and sustainability. Ekocycle, launched by Coca-Cola and celebrated artist will.i.am back in 2012, now presents the Ekocycle Cube, a small-scale machine that “bakes” smaller items out of […]
To promote Coca-Cola’s eco-friendly bottles that are partially made from plants, agency Ogilvy New York created a series of minimalistic ads. Making brilliant use of negative space, the ads are beautifully rendered in the company’s signature red and white. One ad shows a flower, but on a closer look, it also shows two faces kissing. […]
Coca-Cola worked with Leo Burnett Colombia on the Bio Cooler Project to bring cool drinks to parts of the world that have extremely hot weather without a regular power supply. The Coca-Cola Bio Cooler is a fridge that does not need electricity to function. The design of the cooler is based on ancient tech that […]
One iconic city. Two iconic football teams. Welcome to Milan, Italy – home to one of the world’s fiercest sporting rivalries. When the famous red and black of A.C. Milan meets the blue and black of Internazionale (Inter), the city goes into lockdown, bracing itself for the biggest cross-town derby in all of sport. Friends […]
Coca-Cola has unveiled a new television commercial that comprises of short videos clips submitted by its fans. Called ‘This Is AHH’, it was put together by ad agency Wieden + Kennedy. To produce the 30-second long ad, the brand invited teens to submit their best interpretation of what it feels like to take a sip […]
The Coca-Cola Company’s innovative fountain dispensing platform, Coca-Cola Freestyle, welcomes three new dispensers that will significantly expand the number of customer locations suited for the technology. The new units offer the same elements that have made Coca-Cola Freestyle popular with consumers and valuable to customers – unparalleled beverage choice including more low- and no-calorie options, […]
For over a decade, LeBron James has made a massive impact on the basketball court, and this summer, he is partnering with Sprite to change the game off the court for four deserving fans. Through the Sprite 6 Mix by LeBron James #ChangeTheGame contest, Sprite will award an aspiring musician, a visual artist, an entrepreneur […]
Coca-Cola continues to play with mini format of its cans in the new promotional effort. To promote the tiny version of the regular packaging, the soft drinks giant installed mini kiosks in the cities of Germany. The project, developed by Ogilvy & Mather Berlin, was designed to impress the passers-by with a resized version of […]
The skies were filled with red boxes of happiness as remote-controlled #CokeDrones took flight, dropping off refreshment and words of encouragement to more than 2500 guest workers around Singapore. The project, conceptualized by Ogilvy & Mather Singapore (O&M) for Coca-Cola Singapore and supported by non-profit organization Singapore Kindness Movement (SKM), delivered thousands of cans of […]