Hellman’s is set to launch its largest ever summer campaign after investing £10m in a push to support its new, premium range of BBQ and Hot Sauces. Called ‘Grilltopia’ the campaign is set to break in May and aims to drive association of Hellman’s mayonnaise offering with BBQ and grilling occasions over the summer, with […]
The Kraft Heinz Company has teamed up with strategic brand design agency, Bulletproof, to create branding and graphic design for its newest launch – a portable 3.2 oz Kraft Dressings pouch available in five great flavours. Discerning consumers can now enjoy the flavours they know and love, free from the fuss of portioning their larger […]
Brand design agency Parker Williams has designed a limited edition “Chip Lovers” bottle label for Sarson’s, the UK’s number one vinegar brand. Packs of malt vinegar will feature the brand’s successful vinegar-loving couple, ‘Fish and Chip’. Along with channelling the nostalgic power of artist Paul Thurlby’s imagery, the limited run sees Sarson’s change its background […]
Heinz, one of the most iconic brands in the world, is returning to the Super Bowl with a new, 30-second television commercial – and this time, they’re bringing the whole family. The TV spot, ‘Wiener Stampede,’ will air during the third quarter on one of the most highly-anticipated nights in sports – the Big Game, Sunday, […]
Kraft Heinz are returning to the Super Bowl for the first time since 2014. The company released a blurry teaser picture and statement, without divulging much about its new campaign from David. “Kraft Heinz is returning to the Big Game with a new, 30-second television commercial for the Heinz brand – and this time, they’re bringing the […]
Nottingham based design agency Pure has created the brand & packaging for independent food maker The Quirky Cook as part of a company scheme called ‘Purely Because.’ Founded by Kay Wagstaff in 2008, The Quirky Cook produces chutneys, relishes and preserves from home. Pure’s David Rogers explains, “I came up with ‘Purely Because’ a few […]
Branston Chutney has unveiled the latest execution in its ‘Make it Special’ campaign supporting the launch of three new flavour variants (Mediterranean Tomato, Caramelised Onion and Orchard Fruit). First launched in 2013 ‘Make it Special’ champions ‘making’ and heroes who appreciate the love and care that goes into making something special to eat. The latest […]
In 2014, Hellmann’s discovered Americans missed out on more than 1,000 pounds of Hellmann’s Mayonnaise, which was trapped inside squeeze bottles. That’s 38,400 savory bites of 32,000 BLTs that were lost! Now the shaking, banging and mess that comes from trying to squeeze out the last drops has finally come to an end. Hellmann’s is eradicating […]
As the start of a new Chinese New Year begins, it seems a gastronomic celebration is in order as Chinese reigns as the nation’s favourite World cuisine in both Britain’s homes and ethnic restaurants. New research from Mintel reveals that almost four in five (78%) Brits have eaten Chinese food at home in the past […]
H.J. Heinz announced a new ketchup flavour that includes the popular red hot sauce Sriracha. The Pittsburgh-based company revealed it will start selling the Sriracha blended ketchup in February 2015. Sriracha’s ingredients include chili pepper paste, garlic and vinegar. The sauce is named for and patterned after flavours from eastern Thailand. The spiced ketchup is expected […]