http://www.youtube.com/watch?v=aKNqojGjT_Q Mondelēz International has announced the launch of its new Cadbury Dairy Milk brand campaign, which kicked off on 18th January 2014. The eight-week campaign, developed to help drive sales of the £515m brand, celebrates the full roll out of Cadbury Dairy Milk’s contemporary new packaging design, reminding consumers of the delicious and chocolaty taste […]
http://www.youtube.com/watch?v=sNr1a-k3bwk It’s been 60 years in the making, but on Sunday, February 2, beloved M&M’S Brand character Yellow will finally get his moment in the spotlight. Today, Mars Chocolate North America announced that M&M’S will debut a new 30-second commercial in the first half of Super Bowl XLVIII about M&M’S Peanut, with Yellow taking the […]
http://www.youtube.com/watch?v=202Xm4NudkY Walkers launched its biggest ever giveaway of £1million as it brought back its hugely successful Do Us A Flavour campaign. The ad, which accompanies the campaign first aired on 17th January, saw Gary Lineker accosted by excited members of the public, eager to enter their flavour suggestions. Walkers is challenging everyone to suggest a […]
Hershey’s is set to team up with 3D Systems in order to create 3D printed chocolate as well as other sweet treats. The American confectionary company has not revealed when the products may be available to the public, but the news comes shortly after 3D Systems unveils its food-safe 3D printer at the Consumer Electronics […]
Pastry Smart, announced the debut of Jack Crisps, an all-natural cracker cheese crisp, a unique flavor twist on a classic favorite taste. Pastry Smart, a leading organic and humane food manufacturer, will exhibit at the Specialty Food Association‘s (SFA’s) 39th Annual Winter Fancy Food Show, held January 19-21, 2014 in San Francisco. “Our focus is […]
When candy makers at Jelly Belly Candy Company set out to create the world’s first beer flavored jelly bean, the question wasn’t how; it was what. Ale or Lager? Stout? Lambic? Pilsner? In the end, the company opted to pay homage to its German ancestry with a Hefeweizen-inspired ale flavor, and Draft Beer Jelly Belly […]
Most of us are familiar with Kit Kat’s crispy, creamy chocolate wafers which, thanks to the ingenuity of Japanese taste engineers, come in myriad flavors like orange, strawberry, and green tea. Now the Nestlé owned brand’s fans have even more reason to indulge in their love of the delicious bars at the world’s first Kit […]
Nestlé UK & Ireland has created a “reminiscence pack” featuring wrappers and packaging from its confectionery archive to help trigger happy recollections among those with dementia or memory problems. The project was sparked by a flurry of queries from care groups convinced that seeing such packaging may help revive positive recollections from the long-term memory. […]
http://www.youtube.com/watch?v=aDGN2iDFgZo&feature=youtu.be Mars Chocolate North America announced a new partnership between M&M’S Brand and ABC’s “The Bachelor,” the Warner Horizon Television–produced hit relationship series. The partnership is designed to raise the profile of the brand’s M&M’S Peanut variety and centers on a unique relationship between the newest Bachelor – Juan Pablo Galavis – and the M&M’S […]
With today’s consumer increasingly driven to try new flavors, premium chocolatier Lindt & Sprungli is satisfying that appetite with the introduction of its latest product innovations. The new products include Lindor Coconut truffles, Classic Recipe Caramel with Sea Salt bars, unique additions to the Lindt Chocolate Specialties line, and the first ever Lindt Brownie Mixes. […]