J. Walter Thompson London has created a short, light-hearted video for KitKat that follows Santa on a day of do-gooding, offering Londoners a much needed break from their monotonous day-to-day and nine-to-fives. Santa was offering KitKats and well-deserved breaks to everyone; from the man handing out your City AM, to the legends making special Christmas […]
Following negative global media coverage about Romanians in recent years, an unbiased voice was needed to speak for them and show the world the true colours of Romania. ROM chocolate – a traditional chocolate bar wrapped in the national flag – and McCann Worldgroup Romania, launched ROMBOT: the first artificial intelligence ambassador of a country. […]
Ferrero Australia via The Mix Agency, Mango PR and Soap linked by Isobar have invited consumers to Share the Magic this Christmas with a delicious new partnership with ex Masterchef contestant, Reynold Poernomo. The campaign focuses on inspiring consumers to use the Ferrero Pralines range in new ways outside of the standard gifting occasion to […]
McCann New York tapped into the spirit of giving this festive season to produce a clever packaging for Belgian chocolatier brand Godiva. ‘The Box that Keeps Giving’ takes after the style of Russian nesting dolls, where upon opening the main package, you find two individual boxes–one for keeping and one for giving to someone else. The recipient […]
Just in time for the busiest shopping season of the year, OREO is introducing gifts.oreo.com, a totally new online gifting experience for consumers featuring festive OREO tins filled with White Fudge Covered OREO cookies, a seasonal favourite. The new eCommerce pilot program will allow Mondelēz International to further build its direct-to-consumer credentials and is the […]
Biggie’s Crack Toffee announced its best-seller product was recognized as the ideal holiday season candy treat. As recently featured on Oprah’s Favourite Things List of 2016 and as seen on the hit show The View, Biggies Crack Toffee is a unique toffee product unlike any other in the market due to its indescribable crackling thin […]
Cadbury is joining forces with content studio Yahoo Storytellers to launch a content marketing campaign across Yahoo and Tumblr on 1st December to drive digital engagement for its #Cadvent Christmas campaign. Cadbury’s #Cadvent campaign, which returns for a second year, will lead with TV and digital via an exclusive partnership with Yahoo and Tumblr. The […]
HAv3 a bEe@K . hAve a K1tK@t! #CyberMonday #mybreak @KITKAT @JWT_London pic.twitter.com/ySZKLXUcJr — Bryan Riddle (@Bryan_Riddle) November 28, 2016 As the world’s consumers sit glued to their computers snapping up the mega deals on offer on Cyber Monday, KitKat wants to offer the millions and millions of shoppers coming up against the maddening, often tear-inducing […]
Snickers is stepping back in the ring with WWE’s signature WrestleMania event, which scored the brand 1.5 billion sponsorship impressions this year. The partnership—with Snickers returning as the “exclusive presenting partner” of the event attended by more than 101,000 people—will continue Snickers’ long-running “You’re Not You When You’re Hungry” campaign, this time with a new […]
Cadbury has officially kicked off its Christmas campaign with the launch of a new TVC via Saatchi & Saatchi, Sydney, and is bringing the campaign to life with a multi-platform approach; through a series of experiences, supported by PR, content and social, delivering joy across Australia, with a new joy delivery every week for five […]