With the release of Oreo’s newest flavour from the Wonder Vault – Choco Chip – the creative team at 360i conceived a three-part campaign connecting Choco Chip cookies with the feeling of home and continuing Oreo’s Wonder Vault magic. The new cookie is a combination of two childhood classics: Oreo and chocolate chip. Together they […]
Ghirardelli is expanding into the snacking category with its new ‘Best Dressed Snack’ campaign, created by FCB West, for the brand’s new line of chocolate covered snacks. “The term ‘Best Dressed’ speaks to our premium ingredients that are dressed in rich Ghirardelli chocolate,” said Marlene Bartlett, brand manager, Ghirardelli Chocolate Company. “We wanted to encourage […]
DigitasLBi and Dunkin’ Donuts recruited the world’s fastest flying woman—28-year-old wingsuit BASE jumper Ellen Brennan to do the world’s fastest Dunkin’ run for its brand new #WTFast campaign. Wearing Dunkin’ colours and a custom-built wingsuit equipped with a Velcro sleeve, Brennan jumped off Aiguille de Varan, a mountaintop 8,346 feet high above the action-sports mecca […]
Swedish brand Almondy is celebrating a milestone in the company’s history as its best seller, Almondy Daim marks its 15th anniversary and a return to IKEA, that other icon of Swedish-ness. Launched in 2001, combining the traditional Swedish almond base with the brittle caramel and smooth chocolate of the DAIM bar, the new Almondy Daim […]
Snickers has teamed up with 7-Eleven for an interactive campaign which sees prices of the brand’s flagship chocolate bar lower when the internet gets angry. Literally feeding on the rage of Twitter users, the confectionery maker has teamed up with the Melbourne Institute of Technology to create the ‘Hungerithm’ algorithm; which tracks the mood of […]
Wrigley’s Orbit gum is nixing its iconic ‘just brushed clean feeling’ slogan in favour of a more emotional approach that focuses on how having fresh breath can help people feel more confident as they prep for life’s biggest moments. The new global effort, called ‘Time to Shine,’ takes a page out of Orbit’s sister brand […]
England footballers lead an armada of fans across the channel to France in Mars‘ new campaign ahead of the Euro 2016 football tournament. The £5m campaign, created by Abbott Mead Vickers BBDO, is attempting to align the chocolate bar with support for the team and will see the product’s packaging show the word “Believe” instead […]
Maltesers is set to make a return to UK TV screens from May 7th with its new advertising campaign from AMV BBDO. Maltesers believes that life is better when we don’t take things too seriously and the new campaign shows people demonstrating this lighter attitude to life with the help of Maltesers. The TV campaign debuted during […]
Shazam has announced an innovative new partnership with Nestlé, set to significantly enhance the way marketers engage with consumers and consumers engage with brands. The partnership sees millions of Shazam-enabled KitKat bars distributed as part of their latest consumer promotion. The KitKat team are on the search for people to join ‘The Breakers Party’ and […]
A supposedly leaked Krispy Kreme email sent to “store managers” gained the brand substantial traction on social media with the suggestion that it is set to roll out a new doughnut filled with Nutella. The news that the wares are set to hit stores 27 May caused considerably engagement online, either marking a good bit […]