Cadbury and SapientNitro recently unveil the Australian Crowd-Coloured Short Film, the culmination of a 4-week collaborative digital initiative. Based on an original creative concept by SapientNitro and facilitated via an innovative digital interface, this initiative forms part of the Cadbury Dairy Milk Marvellous Creations campaign encouraging people to come together to ignite the party spirit. […]
Parenting network Mumsnet has added a chocolate emoji to its emoticon alphabet to celebrate its year-long commercial partnership with Cabury. The chocolate maker inked a six-figure deal with the platform at the start of October to deliver online promotions, recipes and ads, as well as content centred around seasonal trading and product launches, . Adding […]
Smint, the UK’s fastest growing sugar-free mint brand is adding one of its best-selling Mint packs in a new £1 PMP format to its minty fresh collection. Now available to selected independent retailers and wholesalers across the UK, the packs are expected to be very popular with impulse shoppers. The premium quality mint brand is […]
Cultural and semiotic insight specialists Space Doctors announces its collaboration with culinary creatives Bompas & Parr on Choco-Phonica – an experiential installation exploring chocolate through sound and taste. Choco-Phonica’s audiences will be taking part in an innovative experiment into how culture affects taste perception designed in conjunction with University of Oxford. Choco-Phonica opens to the […]
Candy brand KitKat is well-known for encouraging people to “have a break,” and these fun billboards really push the idea: they give massages. In Bogota, Colombia, J. Walter Thompson and Mindshare created bus shelters that served as “mini massage parlors.” When passersby leaned against them, they would activate motors inside the billboards that would give […]
October 2015 sees Mentos launch its brand new 360º marketing and advertising campaign, ‘Who Says No to Mentos’; targeting shoppers UK-wide whilst driving footfall in convenience and impulse stores. The substantial national TV advertisements will run right through into December; fully integrated with outdoor, digital, social, PR and experiential activation. To further drive engagement with […]
To mark the release of the latest Bond film KitKat have launched a new ad campaign which plays on the ladies’ man image of the iconic spy while also using the brands famous catch phrase. KitKat have created a poster which lists every bond girl featured in the film series including Pussy Galore, Mary Goodnight […]
These days, over 300,000 people are turning to YouTube each month for ideas, inspiration and tips on baking. So, it’s only natural that one of America’s best known and most trusted baking brands, Nestlé Toll House, is launching its first online baking series this fall, on a platform that has become, now more than ever, […]
Premier Foods wanted to launch a new Cadbury cake bites product. Robot Food already had a strong track record creating branding and packaging for Cadbury cakes, and helped to design a bold, boisterous brand in Amaze Bites with instant bite appeal. An enticing combination of joy and sharing, the double-blended bites of brownie cake are […]
Mars Chocolate North America announced a lineup of new products that will hit store shelves in the coming months, including SNICKERS Crisper and goodnessknows snack squares. These innovations will join newcomers COMBOS Baked Snacks Chocolate Fudge Pretzel, DOVE Chocolate Fruit & Nut, M&M’s Crispy Chocolate Candies, M&M’s Brand To-Go Bottles, MILKY WAY MIDNIGHT Bar 2 […]