The husband-and-wife team behind online magazine The City Lane is launching the first Nutella pop-up store in Melbourne, Australia. Held at The Alehouse Project in Brunswick East, the pop-up will feature Nutella “bento boxes” containing a Nutella peanut-butter S’more, a Nutella salted-caramel chocolate truffle and a Nutella and maple tart with smoked hickory Italian meringue. […]
Few 80-year-olds can claim to be trendsetters in the digital age, so how has a brand celebrating its eighth decade managed to take social media by storm? Launched in 1935, KitKat, with its trademark red wrapper and chocolate fingers, has not just stood the test of time, it has never stopped moving with it. Named […]
Cadbury Milk Tray has revealed new packaging to coincide with the brand’s centenary as it attempts to re-establish the chocolates as a thoughtful and special gift choice. Working with Design Bridge, Cadbury sought out public opinion ahead of the re-design and discovered that there was still an underlying love for the chocolate brand. “Despite being […]
Godiva Chocolatier’s global ambassador and tennis star, Caroline Wozniacki, made a special appearance at the MetLife Godiva boutique, where she worked on her “serve” by promoting the brand’s Soft Serve, as well as announced a tennis-inspired gift with purchase program, in advance of her appearance at the US Open. “I’ve always been a big fan […]
Sydney based music and sound house We Love Jam is pleased to announce its collaboration with Vine global superstar Zach King on the latest online video campaign for Ferrero brand Tic Tac. We Love Jam approached the Vine rock star (who has over a billion loops and 3.5 million followers on the popular social media […]
Mint brand Trebor has refreshed its packaging design and logo as it looks to achieve a greater standout on shelf. Working with Bulletproof, Trebor wanted to retain it’s identity but introduce a more colourful, eye-catching look. The brand’s red star mark has now become the heart of the new identity, using tonal colours on each […]
Chocolate brand Kit Kat has alighted on a tasty means of marking its 80th anniversary by opening a stall in Australia offering customers the chance to take a break and customise the iconic wafers to their own liking before being invited to share their creations on Instagram. Located in Sydney’s Westfield shopping centre the Kit […]
Oreo Thins got a formal introduction earlier this summer, showing the world all the ways a thinner cookie can be just as “wonderfilled” as the classic Oreo. Now the Mondelez International brand is suggesting that the new Oreo Thins are just what the forgotten finger, aka the pinkie, has been waiting for. The 60-second digital […]
Mentos has been unveiled as an Official Sponsor of BT Sport Rugby Aid 2015 In Association with The Sun. The event in aid of charity Rugby For Heroes of which Mike Tindall MBE is Patron, sees celebrities and some of the greatest former professional rugby players battle it out in an England v Rest of […]
Mentos has teamed up with digital music service Spotify to launch Mentos Freshener; a brand new smart app designed to freshen up playlists. The digital and social partnership will run for six months and will be supported by competitions and advertising. To activate the fun and fresh campaign Mentos will be giving away £1,500 worth […]