Wrigley Hong Kong has recently launched a series of online videos, developed by BBDO Hong Kong, as part of a campaign across YouTube and Facebook channels on behalf of the Wrigley’s brand, Extra. Rooted in an insight from everyday life, the four-minute online video, featuring a team of renowned Hong Kong YouTubers, Bomba, demonstrates a […]
WWE fans are anticipating a spectacular show of strength and determination from Roman Reigns during the main event at WWE’s pop culture extravaganza, WrestleMania 31, on March 29 – but what if he’s running on empty? Turns out, there’s not a lot of fight in Reigns when hunger strikes. Reigns gave the world a glimpse […]
Oreo has launched a campaign to coincide with March 20 solar eclipse to amplify its current global push Play with Oreo. Conceived and planned by media agency PHD and out of home company Talon, the activity, which spans a number of different media formats, plays on the eclipse to show life through an ‘Oreo’ lens […]
Mentos, the confectionery brand owned by Perfetti Van Melle, is freshening up the emoticon landscape by launching a range of fun ‘ementicons’ that aim to create relevant engagement with the brand’s socially savvy audience. Created by BBH London and illustrated by Genevieve Gauckler, each ementicon is an observation on social behaviour, representing the feelings you’ve […]
Mars International India, a wholly owned subsidiary of Mars, Incorporated, has announced it is on track with plans for its first chocolate factory in India. Last week it signed a Memorandum of Understanding (MOU) with the Maharashtra Government at the Vidhan Sabha in Mumbai – a significant step in deepening Mars International India’s presence and […]
Embattled Top Gear presenter Jeremy Clarkson can find some solace from his present travails courtesy of a supply of free Snickers bars courtesy of the confectioner, in an extension of its ‘You’re not you when you’re hungry’ campaign. The reactive PR stunt saw Snickers dispatch a box of 48 bars of the nutty chocolate to […]
Mars Chocolate North America unveiled the 3 Musketeers Bar “Why 3?” campaign, the first new campaign for the brand in more than 10 years. Developed by DDB Chicago, the humorous creative features the iconic Musketeers together for the first time in more than a decade. The series of four digital video spots, showcase why “3” is […]
Branding and packaging design specialist Parker Williams has crafted the packaging across Tesco Finest’s new Easter egg ranges, developing designs for both its modern and vintage product variants. The packaging specialist has produced a bright design for the modern range, incorporating the brand’s distinguished logo in a dark bold sphere, which stands out against vivid […]
Tic Tac mints, known for its iconic shape and unique packaging, is launching Spearmint Mix Tic Tac mints, the first ever dual-pill offering of spearmint flavours in a single pack that puts an exciting twist on a beloved mint flavour. Back with its first new mint flavour since the introduction of Powermint Tic Tac mints […]
The #Oscar for Best Candy Coated Costume goes to… pic.twitter.com/CcnNwSV4Vt — M&M’S® Brand (@mmschocolate) February 19, 2015 M&M’s Chocolate Candies have been a staple in movie theater snack cases for decades. Now, they’re bringing the movies to television. Mars Chocolate North America announced M&M’s Brand plans to showcase a humorous spoof of action movie trailers […]